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Saksham

 • 

Bebyond • 10m

Hidden IP Crimes Alert! Startups, beware of lesser-known IP pitfalls like REVERSE CONFUSION. While we usually think of smaller brands copying bigger names, reverse confusion flips the script. Here, a giant unknowingly (or deliberately) uses a smaller brand’s mark. Suddenly, it looks like the smaller business is piggybacking off the larger one’s brand image — a sneaky blow to your reputation! Similarly, REVERSE PASSING OFF is when a genuine product is replaced and rebranded as another’s. This deception tricks consumers and can slowly erode your brand’s goodwill. Even if these cases are rare, the damage is real. Know your rights, secure your brand, and don’t let your startup be the underdog in an IP battle!

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