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how can indian middle class save themshelves from heavy taxes on all frontsv. this money is used to fund non sense welfare schemes and secure votes banks

“One of Us: How Ingroup Bias Builds Brand Loyalty Through Belonging” Ingroup bias is the tendency for people to favor those they perceive as part of their group—whether based on culture, interests, values, or identity. In business, this is used to b

“The IKEA Effect: Why We Value What We Build” The IKEA Effect is a psychological phenomenon where people place higher value on products they partially create themselves. The name comes from IKEA, where customers assemble furniture — and end up lovin

Why Every Startup Needs a Purpose Beyond Profit: In today’s world, having a strong purpose isn’t just a good-to-have; it’s a must-have. Customers want to support brands that stand for something meaningful. Here’s why: 1. Emotional Connection: A clear

INDIAN VCs: FUELING THE FIRE OF FRAUD They’re not funding innovation. They’re funding bullshit — because they can’t tell the difference. They fund noise. Buzzwords over substance. Decks over products. PR over users. They chase founders who pitch,

🚨 Indian Railways Spend Over ₹12000 Crore Every Year To Clean `Gutkha` Stains That Amount Can Be Used On Many Projects How Do You Change The Country Where People Lack The Most Basic Civic Sense and Manners?

“Give to Get: How Reciprocity Turns Kind Gestures into Customer Loyalty” The Reciprocity Principle is a psychological rule where people feel obliged to return favors. In business, it’s a subtle yet powerful tool. When a company gives something valua

𝗪𝗵𝘆 𝗣𝘂𝗿𝗽𝗼𝘀𝗲-𝗗𝗿𝗶𝘃𝗲𝗻 𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝘀 𝗔𝗿𝗲 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 . Ever wondered why some startups just seem to have that magic touch? It's all about purpose. Here’s why purpose-driven startups are not just another

“Earned, Not Given: How the Paradox of Effort Strengthens Customer Loyalty” The Paradox of Effort suggests that people value outcomes more when they’ve worked harder to achieve them—even if the effort was optional. In business, this is used to deepe