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Bumble Rebrand: Key Takeaways for Marketers Bumble's recent rebrand has generated significant buzz, with marketers observing valuable lessons. The rebrand includes a refreshed logo, updated color palette, and a more inclusive, community-focused mess

📖 DAILY BOOK SUMMARIES 📖 🚀 35 Lessona From 👉 🔥 Positioning : The battle of your mind 🔥 ✨ By Al Ries and Jack Tryout ✨ 1. Core Premise: Positioning is about how a brand or product occupies a space in the customer’s mind relative to compe

In this blog, I examine the enduring success of Parle-G, a biscuit brand established in 1939, which has become a household staple in India. The brand's resilience stems from its focus on consumer utility, positioning itself as an affordable source of

India’s Strategic Strike Isn’t Just a Military Response — It’s a Masterclass in Global Brand Positioning. Here’s how ⬇️ In marketing, positioning is how you shape perception, not by what you say, but by what you do when tested. When a brand is pro

The Rise and fall of India's First Crypto Unicorn: A Case Study on CoinDCX :) This case study highlights how government regulations can significantly disrupt a business overnight, yet strategic adaptation can help a company survive . The Turning

𝗔 𝗯𝗿𝗮𝗻𝗱 𝗶𝘀 𝗻𝗼𝘁 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝘀𝗮𝘆 𝗶𝘁 𝗶𝘀. 𝗜𝘁’𝘀 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝘀𝗮𝘆 𝗶𝘁 𝗶𝘀. Understand it in detail:) 1. Clear Purpose and Positioning Brand Purpose: Why does the brand exist beyond making money? (e.g., sustainability, i

Is Market Research Real ? Why Your Pre-Launch Research Might Be Misleading Aspiring medial-ers, That meticulous pre-startup research? I t might not be as reliable as you think. Here's why (past experiences) 1. The Research Trap • Surveys don'

Reddit: Recommended by Sachin — wait, what? Yesterday, I opened the Play Store to check for updates, just routine stuff. But then something caught my eye. The Reddit app wasn’t just Reddit anymore. It was: Reddit: Recommended by Sachin At first,

📖 DAILY BOOK SUMMARIES 📖 🔗 DIRECT FREE E-BOOK DOWNLOAD LINK AVAILABLE — https://drive.google.com/file/d/10EtgPjBYAI9yaY0Z27TLYQGtaz7r59Aj/view?usp=drivesdk 🔥 Leaders Eat Last 🔥 🚀 20 Lessons From 👉 ✨ Simon Sinek ✨ 1. Leadership as Sacri

Small Town, Big Dreams, A Start-Up and Amit Jain: How an Online Car Catalogue changed his Life- Saturday Startup Nugget story 5. Amit Jain's entrepreneurial journey from McKinsey & Company to co-founding CarDekho, India's premier online car-buying p