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They figured out the perfect recipe for brand positioning
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Eshwar rapana
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Why doesn't zepto and other groceries apps have the option to select recipe ingredients and deliver only the ingredients needed for that recipe. For example there is fried rice but we don't have the ingredients for that recipe. Customers type the rec
Positioning
Positioning defines how a brand is perceived in the minds of customers. Key strategies:
1. Product-Based Positioning: Highlighting the unique features or qualities of the product.
2. Price-Based Positioning: Emphasizing affordability o
Choosing the right colors for your brand can make a huge impact!
🔴 Red: Evokes energy and passion, perfect for grabbing attention.
🔵 Blue: Conveys trust and calmness, ideal for building reliability.
🟢 Green: Represents growth and health, great
In today’s competitive world, brand positioning isn’t optional—it’s essential. here’s a breakdown of the five core brand positioning strategies that drive success:
Attribute-Based Positioning
Focus on a key feature of your product or service. Think
Transforming Your Brand Into a Symbol Through Positioning
To make your brand a symbol of trust, value, or excellence, positioning is key. This involves defining your market, differentiating yourself, and articulating your unique place through a Posi