The Story of the Banned Air Jordans
[Controversial Marketing by Nike]
The NBA's Shoe Color Rule:
In the 1980s, the NBA required players' shoes to be at least 51% white, matching their team's uniform to maintain a standardized look on the court.
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Anonymous 1
Stealth • 6m
This was a huge move considering nike was sending a black man to break the rules, if you watch the documentary you’ll see that even his mom was worried about him wearing this to the court. As there was a lot of backlash
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The Story of the Banned Air Jordans
[Controversial Marketing by Nike]
The NBA's Shoe Color Rule:
In the 1980s, the NBA required players' shoes to be at least 51% white, matching their team's uniform to maintain a standardized look on the court.
Mic
See More
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