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Rajan Paswan

Stealth • 6m

The Story of the Banned Air Jordans [Controversial Marketing by Nike] The NBA's Shoe Color Rule: In the 1980s, the NBA required players' shoes to be at least 51% white, matching their team's uniform to maintain a standardized look on the court. Michael Jordan's Rebellion: Michael Jordan, a rookie with the Chicago Bulls, defied this rule by wearing black and red Nike Air Ships during a 1984 preseason game. This violation led to a $5,000 fine each time he wore the shoes. Nike's Marketing Genius: Nike turned this into a marketing opportunity by paying the fines and promoting the shoes as "banned" by the NBA, emphasizing Jordan's rebellious image. This campaign was a huge success, boosting the Air Jordan brand to iconic status. Impact and Legacy: The controversy and marketing campaign significantly increased Nike's sales and set new standards for athlete endorsements. The "banned" Air Jordans remain a pivotal part of sneaker culture and sports marketing history.

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Ansh Kadam

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Al Ameen

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*NIKE'S BIGGEST SLIP-UP: SPORTS GIANT TUMBLES* In a shocking turn of events, Nike, the world's leading sports brand, has reported a massive decline in sales and profits. The company's latest earnings show a 15% drop in sales, with revenue falling sh

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Anonymous

Anonymous

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Nike is releasing sneakers with a blue screen of death. 🔵👟 The SWOOSH x Nike Air Force 1 Low "404 Error" pair, referencing the 404 error, will cost $150. The drop is scheduled for summer. 🛠️💸 Techies are throwing money at their screens. 💻💸

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LIKHITH

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Welcome to OUT OF THE BOX MARKETING ! EP = 17 (Nike) "This is one of most successful and great marketing campaign in the History" Read this out .... Nike lost the 2012 Olympics sponsorship bid to Adidas. Furthermore, there were many restrictions f

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