Back
Hiral Jain
Content writerย โขย 1y
Hello everyone! Day 4 of knowing about brands that failed to acquire the Indian market! BISLERI POP What's the first thing that comes to your mind after listening to Bisleri? Water right? Well now we have ideologized it as a very successful water brand, however, bisleri faced a big failure when it tried launching beverages in the market such as Pina, colado, Fonzo, Spice, Limonata etc. The newly launched beverages completely failed to grab attention which resulted in the massive letdown of the new launch. But what actually went wrong? Well it was the high competition it encountered by the oligopoly market, people sticked to the massive brands and disregarded pop, they didnโt use mass media promotion and the price gap was nominal and some of the pop flavours were very similar to the other brands taste, so why would a customer leave a brand that it was consuming for such a long time without any differentiation? Thatโs what made pop lose the market. Bye folks!
Replies (4)
More like this
Recommendations from Medial
Abuzar Gour
Abujar Gourย โขย 8m
Jayanti Chauhan, daughter of Bisleri International's chairman Ramesh Chauhan, initially hesitated to lead the company but took charge after the Tata Group's acquisition deal fell through in late 2022. Now Vice Chairperson, she's expanding Bisleri's
See More
Hiral Jain
Content writerย โขย 1y
Hey there! Here is a quick summary of mistakes made by comapines that didn't allow them to stay in out market! The Indian market is a huge opportunity, but it's also incredibly challenging due to the diverse population and the difficulty of adoption
See More
vishakha Jangir
ย โขย
Set2Scoreย โขย 6m
๐๐ผ๐ ๐ฑ๐ถ๐ฑ ๐๐ถ๐๐น๐ฒ๐ฟ๐ถ ๐ฏ๐ฒ๐ฐ๐ผ๐บ๐ฒ ๐๐ต๐ฒ ๐ก๐ผ. ๐ญ ๐๐ฎ๐๐ฒ๐ฟ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ ๐ถ๐ป ๐๐ป๐ฑ๐ถ๐ฎ? Bisleri was originally an Italian brand founded by Felice Bisleri in 1965, selling bottled water. In 1969, Parle Group, led by Ramesh Chauhan, acquired
See More
Download the medial app to read full posts, comements and news.