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There has been an 80% increase in coffee consumption over the last decade and brands like Davidoff pulled it really well.

if you asked 50+ startup founders: What’s your #1 pain point? 80% would've said: "I don't know if people will actually use it"

Announcing the judge for April 2025’s Startup Showcase - Apurva Beniwal from Ortella Global Capital. Apurva is currently leading investments and strategy at Ortella Global Capital and helps build brands people actually love, and businesses that are

In your opinion, What are the dumbest startups or brands that are somehow still doing really well?

Speak to people in a way that if they died the next day, you'd be satisfied with the last thing you said to them.

Last year there were some months that have more than 500 entries in the startup showcase, now it's not even close why is it so?

After seeing some comments on my last post, I checked the birth-to-death ratios of most countries in Europe and the world. Interestingly, India's birth-to-death ratio has also fallen to 1.9, while the healthy number is 2.1. Could it be possible that

Hello everyone! Day 4 of knowing about brands that failed to acquire the Indian market! BISLERI POP What's the first thing that comes to your mind after listening to Bisleri? Water right? Well now we have ideologized it as a very successful water br

Last weekend, I was on a trip with my friends and, as usual, we ended up talking about bikes, especially electric ones. We were discussing how some brands are losing sales while others are growing. And then there is Ultraviolette bringing in new mode