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Personalization helps businesses stand out and ensure increased customer satisfaction. But there's a problem with personalisation called the perception paradox - One user’s idea of personalization is another’s idea of intrusion. (what one person l

Hope the creator program will do good for people who were complaining about low effort or bad content. We heard you well and realised it ourselves. Building personalisation with this much data at this scale is a very tough to do guys. Almost no on

Great people are not born great, they grow great.

Cold Emails: Dead or Alive for Startups? 👻 (Hint: Personalisation is Key!) Generic mass emails = DEAD 💀. BUT... Highly personalised, relevant emails = Still kicking! ✅ Do Your Homework 🕵️‍♀️: Research their role, company, and potential pain poi

great idea to great execution

Great People aren't great because they have great minds, but they do great things with an ordinary and common mind.

Great companies are built on great products

Great founders are not the ones who do one thing better. Great founders are the ones who do "Most" things better. They are great recruiters, they are great leaders, they are great engineers, they are great marketers, they are great communicators. Any

You don’t need more features. You need a product people actually use. You can’t “feature” your way into retention. Startups win by solving one core pain, with: 1. Fluid UX 2. Rewarding journey 3. Speed + AI-driven personalisation 4. Multi-device ac