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The Start of Colgate The Evolution from Soap to Toothpaste Colgate was established in 1806 in New York City by William Colgate. Initially, the company was into selling soaps, candles, and starch. However, in 1873, Colgate embarked on a significant transformation with the launch of its inaugural toothpaste, initially packaged in jars. This marked a pivotal moment that propelled the company towards becoming a front runner in dental care. By 1896, they pioneered toothpaste in tubes, revolutionizes application and hygiene. Additionally, Colgate dedicated efforts to advertising and educating the public about dental health, solidifying its reputation as a trusted brand in oral care. Next, let's see the strategies employed by Colgate in India. Source: YouTube Image:- bottle Colgate, first plastic container colgate Follow for more 🫡