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Havish Gupta

Figuring Outย โ€ขย 1y

Unique Startup Stories (9/20) This startup became the India's fastest unicorn archiving UNICORN status in just 6 Months! This is none other than Mensa Brands What does it Do? So it was founded by Ananth Narayanan in May 2021, and it Aquires and help in scaling small D2C brands that have immense potential to grow! So imagine you own a brand which sells on Amazon. Here you will alone be responsible for everything like Innovation, Marketing, etc and it would get tough to scale it later. Here mensa comes in, it will buy a stake in your company and take care of everything and even help in innovation and expansion. So with same logic, mensa have partly acquired 25+ brand. It generally go for D2C brands in Fashion, beauty, health, etc genre Jump In Revenue โ€ข Dennis Lingo revenue increased to โ‚น200 Cr from โ‚น30 Cr โ€ข Pebble revenue increased to โ‚น220 Cr from โ‚น100 Cr Aquasition value All brands similarly grow massively after acquiring Continued in Comments*

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Account Deleted

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D2C brands in India spend 30โ€“40% of revenue on customer acquisition Margins vanish fast when you're fighting for attention.

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