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“Chasing the Dream: How Aspirational Marketing Elevates Luxury Brands to Icons” Aspirational Marketing taps into consumers’ desires to reach a higher social, financial, or lifestyle status. Luxury brands master this by showcasing not who the custo

I want to buy an iphone but spending a hefty amount I would rather prefer to go buy a second hand device which will definitely cost effective. OLX where there is no trust due to C2C model and not going on cashify due to high prices, not much of inve

"Who are buying those expensive clothes" The people buying expensive clothes today aren’t just the ultra rich or celebrities ,they include a growing class of aspirational buyers, influencers, and even middle-class youth who see luxury fashion as a

Trump's tariff policy is a golden opportunity for India's textile industry, and Startups in this sector can be benefited if they play smart.Here is How China: Biggest textile exporter textile Vietnam: 2nd biggest India: 3rd biggest Banglad

Apple has long cultivated a brand image of exclusivity not only in India but every where, also it's innovation and premium quality is mind blowing. Their sleek designs, user-friendly operating system, and focus on integration have attracted a loyal

“Sell the Dream, Not the Thing: The Psychology of Aspirational Branding” Aspirational branding is about selling a lifestyle, not just a product. It speaks to who the customer wants to become—more stylish, successful, confident, or free. Luxury bra

Melt Massage Candle – The Future of Self-Care A Product That Sells Itself Imagine a candle that doesn’t just set the mood but melts into a warm, nourishing massage oil. Why This Candle Will Dominate the Market? 🔥 Dual Functionality: Aesthetic hom

Which UPI App is more rewarding for you? For me surprisingly, it's Paytm. I have won ₹259 as cashback from it and that too in a less span of time. It's cashback points are still useless. (1st image) Earlier Gpay used to give me huge cashbacks but n

I am currently building a dating app which addresses the following issues in the market: 1. Dating apps purposefully match incompatible users to ensure users avail more subscriptions. 2. Nowadays, people draw satisfaction from the number of virtu

PORTFOLIO HIGHLIGHT: DLF Privana North – Sector 76, Gurugram Category: Ultra-Luxury Residential Developer: DLF Limited (India’s most trusted real estate brand) Status: Pre-launch | Limited Inventory Why Add DLF Privana North to Your Portfolio? 1. P