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Suppose think you are going to start a grocery quick ecommerce app. You can easily find app which are Greta right now blinkit, zepto, swiggy instamart and etc. By researching them you would find the market and what are their strengths how can you do better than them. If your idea is a more innovative and novel. Like your idea is path breaking then you need to find the previous market fit kinda market. Example: you are creating a social media only on basis of movie reviews, product reviews, course reviews and etc. then you need to address how much content is being created on social media platforms regarding reviews of movies, products, courses and etc. by this you can have nearly estimate of the market.