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Venture Catalysts leads $400K seed round in B2B marketing platfrom FreeStand

IndianStartupNews

IndianStartupNews · 1y ago

Venture Catalysts leads $400K seed round in B2B marketing platfrom FreeStand

Venture Catalysts and Nocking Point Advisors have led a $400,000 seed funding round for FreeStand, a B2B marketing platform that aims to transform product sampling campaigns for major Indian FMCG companies. FreeStand allows for targeted and measurable outreach through organizing hundreds of sampling channels, attracting the attention of leading FMCG players like HUL and Nestle. With the new funding, FreeStand plans to broaden its offerings by including event and retail sampling channels while leveraging AI technology to simplify and enrich the product experience for FMCG marketers. The market for product sampling in India is expected to grow to $1.5 billion-$3 billion by 2027, making FreeStand well-positioned for growth in the sector.

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VCats and Nocking Point lead $400K Seed round in FreeStand

Entrackr

Entrackr · 1y ago

VCats and Nocking Point lead $400K Seed round in FreeStand

FreeStand, a B2B marketing platform revolutionizing targeted and measurable product sampling campaigns for leading Indian FMCG enterprises, has raised $400,000 in a Seed funding round led by Venture Catalysts and Nocking Point Advisors. IIM-Calcutta Innovation Park, SucSEED Indovation, and strategic angel investors Guneet Singh and Varun Singh Hooda also participated in the round. With the new capital, the New Delhi-based company plans to expand its offerings to include event and retail sampling channels and leverage AI to enhance and simplify the product experience for FMCG marketers. Co-founded by Sneh Soni, Kavach Chandra, and Konark Sharma, FreeStand simplifies the execution of product sampling campaigns for FMCG brands by organizing and providing hundreds of sampling channels. This ensures that product samples reach the right end customer while offering brands a unique dashboard for measuring campaign performance. The platform has gained traction among major FMCG players like HUL, Nestle, Reckitt Benckiser, L’Oreal, Nivea, Piramal Healthcare, Cipla Health, and Emami. FreeStand’s capabilities extend across multiple channels like ad networks, e-commerce, and quick commerce including Swiggy, Flipkart, Zepto, Meta Platforms, modern retail chains, and other channels.

Venture Catalysts partially exits Insurance Samadhan with returns up to 3.65x

IndianStartupNews

IndianStartupNews · 1y ago

Venture Catalysts partially exits Insurance Samadhan with returns up to 3.65x

Indian venture capital firm Venture Catalysts has announced a partial exit from Insurance Samadhan, yielding up to 3.65x returns on its initial investment. The tech-based platform specializes in resolving insurance complaints. Venture Catalysts had invested in Insurance Samadhan in a Seed and pre-Series A funding round. Insurance Samadhan has also raised $2 million in a Series A funding round, showcasing significant growth and becoming a trusted platform for resolving insurance grievances. Venture Catalysts typically invests $250,000 - $2 million in early-stage startups.

Tips For Driving B2B Revenue With Performance Marketing

Inc42 · 1y ago

Tips For Driving B2B Revenue With Performance Marketing

Content marketing generates three times as many leads as traditional advertising, according to HubSpot. Personalized B2B experiences can increase conversion rates by up to 400%, says Evergage. Performance marketing allows businesses to pay only for results and track which tactics are generating leads and sales. B2B customer loyalty programs can lead to repeat business and lower customer acquisition costs. Content collaboration, storytelling, and prioritizing blogging can all contribute to B2B success. Working with a B2B marketing agency can provide expertise and strategies for effective performance marketing.

Venture Catalysts makes partial exit in metaverse skill tech Cusmat with over 4.2 times returns

Economic Times

Economic Times · 2y ago

Venture Catalysts makes partial exit in metaverse skill tech Cusmat with over 4.2 times returns

Venture Catalysts had first invested in Cusmats seed round in 2020 and took an exit in the $3.5 million Series A round that the startup raised from Arkam Ventures, Unitus, Better Capital, We Founder Circle, 9Unicorns, and MapMyIndia amongst others.

Scrut Automation, three others secure early-stage funding

VCCircle

VCCircle · 1y ago

Scrut Automation, three others secure early-stage funding

Scrut Automation, Assembly, The Fresh Press, and Plotch.ai have all secured early-stage funding. Scrut Automation, a cybersecurity startup, raised $10 million in a funding round led by Lightspeed. Assembly, a luggage maker, raised $2.1 million in a round led by Prath Ventures. The Fresh Press, a cold-pressed juice chain, secured an undisclosed amount in a funding round led by Gruhas Collective Consumer Fund. Plotch.ai, an ONDC rails infrastructure company, raised an undisclosed amount in a seed funding round from Venture Catalysts and AC Ventures. Each company plans to use the funds for various purposes, including product development, expansion, and marketing campaigns.

Venture Catalysts exits B2B ecommerce platform Koovers with more than double returns

Economic Times

Economic Times · 2y ago

Venture Catalysts exits B2B ecommerce platform Koovers with more than double returns

Venture Catalysts, India's largest early-stage investment firm, has exited its investment in Koovers, a B2B e-commerce platform for auto spare parts, with 2.1 times returns in just 18 months. The exit came after Koovers was acquired by Schaeffler India Ltd, a subsidiary of the German automotive company Schaeffler Group, for INR 142.4 crore in August 2023. Venture Catalysts had invested in Koovers in its pre-Series A round in early 2022 and saw a profitable exit opportunity through the acquisition.

Kanlet, an AI-driven sales execution platform, raises $400K in a pre-Seed round

IndianStartupNews

IndianStartupNews · 1y ago

Kanlet, an AI-driven sales execution platform, raises $400K in a pre-Seed round

Kanlet, an AI-driven sales execution platform, has secured $400,000 in pre-seed funding led by Suvan Ventures. The startup plans to use the funds for product development, sales and marketing efforts, and hiring top talent. Kanlet distinguishes itself with its automation of sales outreach by integrating first-party and third-party data and utilizing Generative AI. B2B SaaS, enterprise SaaS, and technology product companies are already benefiting from Kanlet's personalized and impactful sales processes. The platform aims to be an essential tool for sales teams seeking a competitive edge.

Vaani AI Research raises $400K pre-seed round led by Venture Catalysts

Entrackr

Entrackr · 9d ago

Vaani AI Research raises $400K pre-seed round led by Venture Catalysts

Vaani AI Research, a deeptech startup building full-stack, production-grade voice agent infrastructure, has raised $400,000 in a pre-seed round led by Venture Catalysts. The round also saw participation from global operators and domain leaders including Dr. Abhishek Sharma (Meta SuperIntelligence, ex-Apple), Dr. Viveka Kulharia (MoonValley), Shashikant Chaudhary (ex-MD, GlobalLogic), Ejaz Ahmed (Meta Reality Labs), Nikhil Tripathi (Bijak), Uday Sodhi (ex-Sony Pictures India), KK Venkata (Oliver Wyman), Swapnil Sheth (IndigoEdge), Michele Barbazza (VAT Group, Switzerland), and others. The proceeds will be used to scale its voice stack, deepen R&D, and expand enterprise partnerships across India, the GCC, and global markets. Founded in 2024 by Tushar Shinde, Nitesh Tripathi, and Nitish Mishra, the startup combines its research DNA from IISc and IIT-Madras with over a decade of AI and infrastructure expertise. Vaani is building what it calls the “Stripe for Voice AI” — delivering APIs, SDKs, and enterprise-grade models that allow developers, BPOs, and enterprises to deploy human-like, multilingual voice agents in days instead of months. The firm claims to have already been selected for the Google for Startups AI Accelerator 2025 cohort and is part of NASSCOM’s GenAI Foundry. It has also been ranked among the Top 10 AI Infrastructure Companies globally by F6S. Vaani is further developing a text-to-speech (TTS) model, designed to surpass current benchmarks in naturalness and emotional resonance.

Venture Catalysts Leads Rs 3.5 Cr Pre-Seed Funding for Paar Autonomy to drive in a New Era of Agentic AI

StartupTalky

StartupTalky · 15d ago

Venture Catalysts Leads Rs 3.5 Cr Pre-Seed Funding for Paar Autonomy to drive in a New Era of Agentic AI

New Delhi, 23rd September 2025: Venture Catalysts, India’s premier early-stage investor and integrated incubator, has led an a Rs 3.5 Cr pre-seed round in Paar Autonomy, a next-generation robotics startup developing perception hardware and agentic artificial intelligence for unmanned aerial, ground, and sea vehicles deployed in defence, policing,

Highperformr.AI Bags $3.5 Mn To Give An AI Boost To B2B Marketing

Inc42 · 1y ago

Highperformr.AI Bags $3.5 Mn To Give An AI Boost To B2B Marketing

Chennai-based marketing software startup Highperformr.AI has raised $3.5m in a seed funding round led by Venture Highway. The firm was founded by former Freshworks executives Ramesh Ravishankar and Srivatsan Venkatesan and uses AI to help B2B companies maximise their ROI from social media campaigns. The funding will be used to further research and development, build native AI capabilities, and expand the distribution network. The company has also launched its first product, Highperformr for Teams, which aims to streamline social media workflows for B2B companies. The GenAI space in India is projected to grow to $17bn by 2030, up from $1.1bn in 2023.

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