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VCats and Nocking Point lead $400K Seed round in FreeStand

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FreeStand, a B2B marketing platform revolutionizing targeted and measurable product sampling campaigns for leading Indian FMCG enterprises, has raised $400,000 in a Seed funding round led by Venture Catalysts and Nocking Point Advisors. IIM-Calcutta Innovation Park, SucSEED Indovation, and strategic angel investors Guneet Singh and Varun Singh Hooda also participated in the round. With the new capital, the New Delhi-based company plans to expand its offerings to include event and retail sampling channels and leverage AI to enhance and simplify the product experience for FMCG marketers. Co-founded by Sneh Soni, Kavach Chandra, and Konark Sharma, FreeStand simplifies the execution of product sampling campaigns for FMCG brands by organizing and providing hundreds of sampling channels. This ensures that product samples reach the right end customer while offering brands a unique dashboard for measuring campaign performance. The platform has gained traction among major FMCG players like HUL, Nestle, Reckitt Benckiser, L’Oreal, Nivea, Piramal Healthcare, Cipla Health, and Emami. FreeStand’s capabilities extend across multiple channels like ad networks, e-commerce, and quick commerce including Swiggy, Flipkart, Zepto, Meta Platforms, modern retail chains, and other channels.