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News on Medial
Swiggy Launches ‘Smart Links’ To Help Restaurants Boost Sales
Inc42
·
1y ago
Medial
Swiggy, a major food delivery app in India, has announced the launch of a marketing tool called 'Smart Links'. The tool allows restaurants to redirect customers from social media posts and advertisements directly to their menu pages on the Swiggy app. It aims to help restaurants leverage their social media following and increase sales. Additionally, Smart Links provides insights into customer behavior, allowing restaurant partners to optimize their social media campaigns. The tool has driven over 4 million menu sessions for 35,000+ restaurant partners during the pilot phase. Swiggy is preparing for a $1 billion public listing on the stock market later this year.
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Related News
Food Inc eyes quicker commerce on match day
Economic Times
·
1y ago
Medial
Quick commerce and food delivery platforms, as well as restaurants and consumer brands, are preparing for a surge in orders during the T20 World Cup final between India and South Africa. Bars and restaurants screening the match expect a full-house and anticipate a 20-50% increase in online sales. Snack brands, available on delivery platforms, are also expecting a sharp spike in sales. Swiggy, a major food delivery platform, predicts a significant surge in orders during the match, particularly during dinner peak hours. Discounts, marketing campaigns, and special offers are expected to boost sales further. However, the outcome and weather conditions could impact sales.
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Swiggy launches marketing services for restaurants
YourStory
·
1y ago
Medial
Swiggy has launched marketing solutions to help their restaurant partners boost their online brand presence. The services include influencer marketing, social media ads, and WhatsApp marketing targeted at driving traffic to restaurant menu pages on the Swiggy app. Additionally, Swiggy has developed an in-house AI tool called Hermes, which allows users to input queries into Slack, processed through AWS Lambda and a Generative AI (GenAI) model to generate SQL queries. Swiggy has also implemented a knowledge base and a Retrieval-Augmented Generation (RAG) system to add Swiggy-specific context to the queries.
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Zomato rival Swiggy launches Swiggy Photoshoot for restaurants
IndianStartupNews
·
1y ago
Medial
Swiggy, a leading Indian food delivery company, has introduced a new feature called 'Photoshoot' that utilizes artificial intelligence (AI) to assist restaurants in capturing better menu photos. With this tool, restaurant owners can use their smartphones to snap pictures of their dishes through the Swiggy Owner app. The AI checks and improves the quality of the photos, eliminating the need for professional photographers. Swiggy claims that good menu photos can significantly increase orders, and about 10,000 restaurants have already started using this AI tool in the first month. Swiggy has been actively incorporating AI across its platform to enhance user experience and support restaurant growth.
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Swiggy introduces 'Seal' badge for food quality standards among restaurant partners
Economic Times
·
9m ago
Medial
Online food delivery platform Swiggy has launched the 'Swiggy Seal' initiative to improve hygiene and food quality among its restaurant partners. The program is currently active in Pune and will eventually expand to over 650 cities across India. Restaurants with the 'Swiggy Seal' badge have undergone a hygiene audit and meet the platform's standards. Swiggy plans to provide partners with customer feedback and insights to help them improve their practices. The company has partnered with FSSAI-accredited agencies to offer professional hygiene audits to participating restaurants.
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Swiggy launches ‘Drops’ for limited-edition dishes by top chefs
Economic Times
·
2m ago
Medial
Swiggy has launched 'Drops', offering limited-edition dishes by top chefs on its platform. Partner restaurants create exclusive recipes announced on Swiggy’s social media, with users booking slots via the app. Once slots fill up, a waitlist begins, with push notifications and reminders sent to participants. 'Drops' aims to enhance user engagement by providing access to unique culinary offerings and allowing restaurants to test new recipes, ultimately fostering customer loyalty and excitement.
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Quick service restaurants' revenue, margin under severe stress; recovery seems distant: report
Economic Times
·
1y ago
Medial
The rapid rise of food delivery apps like Zomato and Swiggy has put pressure on quick service restaurants (QSRs), causing their revenue and margins to suffer, according to a report by BNP Paribas. The popularity of food aggregators has negatively affected dine-in sales and fragmented delivery sales for QSRs. The increased competition has particularly impacted pizza restaurants, which face intense rivalry as more cuisines become available for delivery. The report suggests that the road to recovery for QSRs may be longer than anticipated due to various factors, including inflation and increased options for consumers.
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Rapid Growth Of Zomato, Swiggy To Hurt QSR Sales: BNP Paribas
Inc42
·
1y ago
Medial
According to a report by BNP Paribas, the average daily sales of the Quick Service Restaurant (QSR) industry are declining due to increased competition and fragmentation. The report highlights the rapid growth of Zomato and Swiggy, which have significantly increased the number of restaurants on their platforms. In FY24, the number of active restaurants on Zomato increased to 51 times that of the total branded QSR stores, compared to 22 times in FY19.
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How food delivery platforms enable tier II & III restaurateurs
Livemint
·
1y ago
Medial
Food delivery platforms like Swiggy and Zomato are transforming the fortunes of restaurants in tier II and III cities in India. Restaurants that partner with these platforms are able to benefit from increased sales, better discovery, and access to a larger customer base. These platforms have contributed to significant growth in revenue and repeat customers for many small F&B entrepreneurs. Despite paying a commission rate of 30-35%, these restaurants believe it is justified and a worthwhile investment for the benefits they receive. The food delivery market in India is set to expand, particularly in tier II and III cities, driven by urbanization and rising affluence.
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Zomato launches platform to offer hiring and regulatory services to restaurants
Economic Times
·
1y ago
Medial
Zomato has launched the Restaurant Services Hub, a platform that provides restaurant partners with services such as staff hiring and regulatory compliance. The program, which was piloted for six months and has already been used by over 3,200 restaurants, is now available for all restaurants in India. Zomato plans to expand the services offered on the platform, including point-of-sale integrations and hygiene audits. The move comes after competitor Swiggy also introduced a recruitment support feature on its partner app. Zomato reported a net profit of Rs 175 crore for the quarter ending March 31.
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Zomato Introduces AI-Powered Assistant To Help Customers Place Orders
Inc42
·
1y ago
Medial
Zomato has launched Zomato AI, a chatbot or assistant to help customers find food dishes and restaurants. Initially, it's available exclusively for Zomato Gold users. Zomato AI allows for multiple messages and near-real-time responses. It suggests dishes, restaurants, and caters to dietary preferences. The move follows the trend of Indian startups incorporating AI, with competitors like Swiggy and ixigo doing the same. Zomato has been introducing new features and reported its first profitable quarter in April-June, with a consolidated profit after tax of INR 2 Cr.
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