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Software Alliance Urges MeitY On Deepfake Regulation Approach

Inc42

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Major IT and business-to-business companies, including Microsoft, Adobe, and Salesforce, have urged the Ministry of Electronics and Information Technology (MeitY) to avoid implementing a one-size-fits-all approach in regulating deepfakes. The Software Alliance, the trade body representing these companies, stressed that MeitY should consider the varying roles and functions of intermediaries and the different levels of risk they pose. The government is currently considering amendments to the Information Technology Rules of 2021 and regulating AI companies and AI models in response to deepfake concerns.

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