🚀 Medial Secures Investment on Shark Tank India - Fueling the Future of Professional Social Networking. 🔥
Login

News on Medial

Related News

Purplle doubles operating revenue to Rs 1,367 Cr in FY25; losses shrink

EntrackrEntrackr · 12d ago
Purplle doubles operating revenue to Rs 1,367 Cr in FY25; losses shrink
Medial

Purplle doubles operating revenue to Rs 1,367 Cr in FY25; losses shrink FY25 stood out as an exceptional year for Purplle. The company more than doubled its operating revenue to Rs 1,367 crore in FY25 from Rs 680 crore in FY24, according to its consolidated financial statements sourced from the Registrar of Companies (RoC). Founded in 2012, Purplle operates through a dual business model comprising a third-party marketplace and a growing portfolio of private labels. Its owned brands include Faces Canada, Good Vibes, Alps Goodness, Carmesi, and DermDoc. The company’s online platform caters to over 10 million monthly active users, supported by nearly 20,000 offline touchpoints across India. A closer look at revenue composition shows that the sale of owned-brand products remained the primary growth engine, contributing 82.5% of operating revenue. Income from this segment surged 4X to Rs 1,129 crore in FY25. In contrast, marketing income declined 22.2% to Rs 225 crore during the year. Purplle also reported Rs 45 crore in other income, largely from interest, taking its total income to Rs 1,409 crore in FY25. Among its subsidiaries, Manash E-Commerce Private Limited emerged as the largest contributor, generating Rs 989 crore in revenue during FY25. Faces Canada contributed Rs 373 crore, while Newgen Internet Private Limited (Glamrs) added Rs 4 crore to Purplle’s operating income. On the expense front, procurement costs jumped 5.6X to Rs 671 crore in FY25. Employee benefit expenses declined by 7% to Rs 176 crore during the year. Advertising remained significant, with Purplle spending Rs 218 crore, while transportation expenses stood at Rs 100 crore. At a unit level, Purplle spent Rs 1.08 to earn every rupee of operating revenue in FY25. Its EBITDA margin and ROCE improved to -7% and -4.1%, respectively. As of March 2025, the company’s current assets stood at Rs 1,377 crore, including cash and bank balances of Rs 273 crore on a consolidated basis. To date, Purplle has raised over $500 million in funding, including a $180 million Series F round led by a subsidiary of the Abu Dhabi Investment Authority (ADIA), with participation from existing investors such as Premji Invest and Blume Ventures.

Download the medial app to read full posts, comements and news.