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Purplle raises $120 Mn led by ADIA; to buyback ESOPs worth $6 Mn

EntrackrEntrackr · 1y ago
Purplle raises $120 Mn led by ADIA; to buyback ESOPs worth $6 Mn
Medial

Online beauty and grooming products marketplace Purplle has raised Rs 1,000 crore (approximately $120 million) in a round led by a wholly owned subsidiary of Abu Dhabi Investment Authority (ADIA) with participation from other investors. The latest round includes a combination of primary and secondary shares. While the company did not disclose its current valuation, media reports estimate it at around $1.2-$1.3 billion. In addition to the funding round, Purplle has announced its largest-ever employee stock ownership plan (ESOP) liquidity program worth Rs 50 crore ($6 million). As per the company, it has granted ESOPs to 320 employees to date, and 85 of them have liquidated ESOPs worth Rs 75 crore ($9 million) over three buyback programs. In June 2022, Purplle raised $33 million in its Series E round from South Korea’s Paramark Ventures and turned unicorn with a valuation of $1.1 billion. The Manish Taneja-led company is primarily a marketplace but also sells its own labels such as Good Vibes. The company serves the beauty needs of customers in tier II, III and micro-markets, expanding beyond metro cities. Purplle claims that it is operationally profitable and has grown its GMV by around 4x over the last three years. It expects to grow its online platform faster than the industry while scaling offline stores and improving profitability. For the fiscal year ending March 2023, Purplle reported Rs 475 crore in operating revenue along with a loss of Rs 230 crore, according to startup data intelligence platform TheKredible. In the previous fiscal year (FY22), its revenue and losses stood at Rs 219 crore and Rs 203 crore, respectively. This will be the second secondary transaction for Purplle within a year. In October 2023, JSW Ventures exited the Gurugram-based company through a sale to Manipal Education & Medical Group Family Office (MEMG).

Magicpin adds 6,000 stores in FY25, drives $120 Mn fashion sales

EntrackrEntrackr · 9m ago
Magicpin adds 6,000 stores in FY25, drives $120 Mn fashion sales
Medial

Magicpin, a platform focused on offline retail, has added 6,000 new fashion stores from over 100 brands in the last fiscal year (FY25). This takes its total to 16,000 stores and over 250 brands in the fashion category. In the same period, the platform helped generate Rs 1,000 crore ($120 million) worth of business for these fashion brands. Some of the major brands onboarded in the last two years include Puma, Van Heusen, Shoppers Stop, Levi’s, and Bata. "We are excited to witness the robust growth of our fashion business, which has been a core focus area for us. Adding 6000 fashion stores across 100 brands taking it to 16,000 fashion stores and 250+ brands live on the platform highlights the immense value magicpin creates for offline retailers and brands,” said Naman Mawandia, CXO - Enterprise Brands at magicpin. Magicpin operates in 20 cities and uses real-time data to offer targeted promotions. It works on a pay-per-conversion model, helping brands increase sales through local campaigns. The company launched a new deal section called ‘magic9’ on its homepage. It offers product-level promotions on fast-moving items with low prices to make buying quick and easy. Magicpin also claims to have doubled its fashion catalogue to 10 million SKUs and plans to grow further in 2025. The company said it aims to partner with more fashion stores as demand for both Indian and international brands increases. The firm currently offers rewards and discounts across more than 275,000 stores, covering food, fashion, and other categories.

Purplle doubles operating revenue to Rs 1,367 Cr in FY25; losses shrink

EntrackrEntrackr · 12d ago
Purplle doubles operating revenue to Rs 1,367 Cr in FY25; losses shrink
Medial

Purplle doubles operating revenue to Rs 1,367 Cr in FY25; losses shrink FY25 stood out as an exceptional year for Purplle. The company more than doubled its operating revenue to Rs 1,367 crore in FY25 from Rs 680 crore in FY24, according to its consolidated financial statements sourced from the Registrar of Companies (RoC). Founded in 2012, Purplle operates through a dual business model comprising a third-party marketplace and a growing portfolio of private labels. Its owned brands include Faces Canada, Good Vibes, Alps Goodness, Carmesi, and DermDoc. The company’s online platform caters to over 10 million monthly active users, supported by nearly 20,000 offline touchpoints across India. A closer look at revenue composition shows that the sale of owned-brand products remained the primary growth engine, contributing 82.5% of operating revenue. Income from this segment surged 4X to Rs 1,129 crore in FY25. In contrast, marketing income declined 22.2% to Rs 225 crore during the year. Purplle also reported Rs 45 crore in other income, largely from interest, taking its total income to Rs 1,409 crore in FY25. Among its subsidiaries, Manash E-Commerce Private Limited emerged as the largest contributor, generating Rs 989 crore in revenue during FY25. Faces Canada contributed Rs 373 crore, while Newgen Internet Private Limited (Glamrs) added Rs 4 crore to Purplle’s operating income. On the expense front, procurement costs jumped 5.6X to Rs 671 crore in FY25. Employee benefit expenses declined by 7% to Rs 176 crore during the year. Advertising remained significant, with Purplle spending Rs 218 crore, while transportation expenses stood at Rs 100 crore. At a unit level, Purplle spent Rs 1.08 to earn every rupee of operating revenue in FY25. Its EBITDA margin and ROCE improved to -7% and -4.1%, respectively. As of March 2025, the company’s current assets stood at Rs 1,377 crore, including cash and bank balances of Rs 273 crore on a consolidated basis. To date, Purplle has raised over $500 million in funding, including a $180 million Series F round led by a subsidiary of the Abu Dhabi Investment Authority (ADIA), with participation from existing investors such as Premji Invest and Blume Ventures.

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