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Navigating The Next Frontier: The Rising Role Of Logistics Tech Stack For D2C Brands

Inc42 · 1y ago

Navigating The Next Frontier: The Rising Role Of Logistics Tech Stack For D2C Brands

The D2C (Direct-to-Consumer) brands face a unique logistical challenge of swift and cost-effective product delivery to the customers. The logistics tech stack plays a crucial role in optimizing operations and enhancing the customer experience. Key elements of the logistics tech stack include inventory management systems, order fulfillment platforms, and last-mile delivery solutions. By leveraging these technologies, D2C brands can streamline processes, improve order accuracy, reduce delivery times, provide flexible delivery options, and enhance customer satisfaction. Embracing innovation and technology is vital for the growth and success of D2C brands in the ecommerce sector.

Related News

Delhivery appoints Milind Sharma as head of Rapid Commerce and D2C brands

Entrackr

Entrackr · 3m ago

Delhivery appoints Milind Sharma as head of Rapid Commerce and D2C brands

Delhivery appoints Milind Sharma as head of Rapid Commerce and D2C brands. Gurugram-based logistics company Delhivery has appointed Milind Sharma, cofounder of the now-defunct grocery delivery service Peppertap, as the head of its rapid commerce and D2C brands verticals. Sharma was among the first few employees of Delhivery in 2012 and left the firm in 2013 to launch Peppertap. In his new role at Delhivery, Sharma will build out the rapid commerce service and oversee Delhivery’s entire product portfolio for the direct-to-consumer brand segment. He will also be scaling up Delhivery’s same-day and next-day offerings. Delhivery launched its rapid commerce service earlier this year with the aim of offering intracity deliveries for brands within a two-to-four hour timeline from its dark stores. “Rejoining Delhivery feels like a homecoming for me. This is where I started my startup journey, and I am eager to contribute to the next phase of growth by building the Rapid Commerce service and serving the D2C brand segment alongside the team,” said Milind Sharma on his appointment.

Myntra partners with GetVantage to boost D2C brands

Economic Times

Economic Times · 6m ago

Myntra partners with GetVantage to boost D2C brands

Myntra has partnered with GetVantage to boost support for select direct-to-consumer (D2C) brands through its D2C Rising Star initiative. This partnership will provide GetVantage’s portfolio brands, including Tjori and Nua Woman, exclusive access to Myntra's platform and resources. Brands will benefit from Myntra’s massive user base, trend data, and dedicated management services, helping them engage better with customers. Myntra aims to onboard 500 D2C brands to enhance their growth and visibility.

Myntra expands rising stars programme to support emerging and D2C home brands

YourStory

YourStory · 1m ago

Myntra expands rising stars programme to support emerging and D2C home brands

Myntra has launched its home edit for the Myntra Rising Stars (MRS) programme, aiming to support emerging direct-to-consumer (D2C) brands in home furnishings and decor. The initiative offers a platform for both established and new brands meeting specific criteria. The MRS Home Edit has onboarded over 165 D2C brands and aims to help them scale efficiently by reducing customer acquisition costs. Significant growth in Myntra’s home category is attributed to new-age D2C brands and non-metro market contributions.

ShipEase helping brands make supply chain efficient raises $1M led by Inflection Point Ventures

IndianStartupNews

IndianStartupNews · 1y ago

ShipEase helping brands make supply chain efficient raises $1M led by Inflection Point Ventures

Indian logistics startup ShipEase has secured $1 million in a pre-Series A funding round led by Inflection Point Ventures. The funds will be used to expand the team, enhance technology, and develop new products. ShipEase offers SaaS-based logistics solutions to direct-to-consumer (D2C) brands and SME e-tailers, providing automated shipping services and efficient supply chain management. The startup claims to serve over 2,000 clients with a monthly shipment volume of 3.5 lakh (350,000) shipments. The company aims to streamline supply chains and lower logistics costs for D2C brands in India.

Rohit Sharma Backs Prozo to Build India’s Integrated Supply Chain Operating System

StartupTalky

StartupTalky · 12d ago

Rohit Sharma Backs Prozo to Build India’s Integrated Supply Chain Operating System

Prozo, an integrated supply chain company in India, has received strategic investment from cricketer Rohit Sharma. Founded by Dr. Ashvini Jakhar in 2016, Prozo unifies warehousing, freight, and fulfillment through a full-stack platform, supporting over 150 brands. Rohit's investment underscores the importance of supply chain infrastructure in modern commerce. Prozo aims to bridge logistical gaps for brands scaling across geographies, leveraging tech-enabled solutions to meet rising demands in India's growing digital commerce landscape.

New-age logistics player Delhivery to launch dark stores for D2C brands

Economic Times

Economic Times · 11m ago

New-age logistics player Delhivery to launch dark stores for D2C brands

Delhivery, a leading logistics company, is set to launch a network of shared dark stores to cater to the demand for quick deliveries. These micro warehouses will be available on a shared basis for direct-to-consumer (D2C) brands seeking to fulfill local deliveries within a two to four-hour timeframe. While this move is not expected to significantly impact Delhivery's revenue in the short or medium term, it aims to address the needs of D2C brands and support their rapid commerce requirements. Other logistics companies, such as Shiprocket, have also ventured into the same-day delivery space to meet the growing demand.

Is the D2C Craze Getting Over

StartupTalky

StartupTalky · 1y ago

Is the D2C Craze Getting Over

A recent survey conducted by MMA India and Publicis Commerce has revealed that the majority of Direct-to-Consumer (D2C) brands in India are not profitable. The poll shows that 63 percent of D2C enterprises have yet to achieve profitability, and only 12 percent have declared profitability. This challenges the notion that the D2C model is a guaranteed path to success. Factors contributing to the lack of profitability include increased competition, rising customer acquisition costs, limited distribution channels, and a need for innovation and adaptation. D2C brands are advised to focus on product quality and explore alternative marketing and distribution methods.

Shiprocket-owned Pickrr’s FY23 loss doubles to INR 105 Cr, misses revenue target

Inc42 · 1y ago

Shiprocket-owned Pickrr’s FY23 loss doubles to INR 105 Cr, misses revenue target

Logistics startup Pickrr, owned by Shiprocket, saw its net loss more than double to INR 105 Crore in FY23, an increase of 105% from the previous year. The company's operating revenue rose over 50% to INR 306 Crore, but fell short of its revenue target of INR 998 Crore for the year. Pickrr offers plug-and-play logistics solutions for ecommerce marketplaces and D2C brands and provides services such as sales return management and B2B distribution. Shiprocket is aiming to go public in the next 12 to 24 months and has been undergoing restructuring to achieve profitability.

Bessemer Venture Partners sees $1 trillion digital opportunity in India; eyes quick commerce, D2C boom: report - The Economic Times

Economic Times

Economic Times · 10d ago

Bessemer Venture Partners sees $1 trillion digital opportunity in India; eyes quick commerce, D2C boom: report - The Economic Times

Bessemer Venture Partners predicts a $1 trillion digital opportunity in India over the next decade, driven by rapid growth in the consumer internet space. The firm's report highlights potential for substantial value creation in quick commerce, direct-to-consumer (D2C) brands, and mobile-first platforms. This growth is fueled by rising smartphone penetration, higher income levels, and supportive policies. Startups in various sectors, including AI and mobile gaming, are poised to benefit from these trends.

How Ecommerce Fulfilment Startup Zippee Is Empowering D2C Brands With Same-Day Delivery

Inc42 · 1y ago

How Ecommerce Fulfilment Startup Zippee Is Empowering D2C Brands With Same-Day Delivery

Gurugram-based startup Zippee aims to solve the challenge of same-day delivery for direct-to-consumer (D2C) brands in India. The company operates a fulfilment platform with a network of 150 dark stores and its own last-mile delivery fleet. Zippee allows brands to integrate its tech stack with their existing online stores and track all aspects of their operations. The startup charges a fixed cost per order based on weight and aims to achieve an INR 50 crore ($6.77 million) annual run rate in the current financial year. Zippee has plans to expand its reach to 10 more cities by 2024.

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