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Misinformation Combat Alliance, Meta introduce WhatsApp Helpline to fight deepfakes

Economic Times

· 4m
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The Misinformation Combat Alliance and Meta have announced the launch of a dedicated fact-checking helpline on WhatsApp to combat AI-generated media, specifically deepfakes. The helpline will be available to the public from March 2024 and will allow users to flag and report deepfakes for analysis and verification by a central unit. The initiative aims to address concerns around AI-generated misinformation and promote a healthy information ecosystem. Meta has also partnered with independent fact-checking organizations and implemented an AI labeling policy on its platforms.

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