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In volatile election season, US companies battle 'brand disinformation'

Economic TimesEconomic Times · 1m
In volatile election season, US companies battle 'brand disinformation'

US companies like Google and Netflix are facing internet boycott calls based on false claims of funding or favoring Democratic nominee Kamala Harris in the upcoming election. These calls, driven by brand disinformation and spread on platforms like X, highlight the vulnerability of brands to political falsehoods that can harm their reputation and finances. Fake profiles on X, many endorsing Trump, are orchestrating these boycotts. The recent calls to cancel Netflix were triggered by false claims of a donation to Harris's campaign, causing a wave of canceled subscriptions. Brand disinformation campaigns have significant impacts on public opinion and consumer behavior, emphasizing the need for brands to remain vigilant during the election season.

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