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Govt examining scheme for 'made in India' label

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Govt examining scheme for 'made in India' label

- The Indian government is discussing the formulation of a scheme for the 'made in India' label to promote the country's brand globally. - A high-level committee is examining the details of the scheme to create a strong brand identity similar to 'made in Japan' or 'made in Switzerland'. - Discussions are underway to determine if the scheme should be specific to certain sectors like textiles, where India has strength. - Quality consciousness is crucial for promoting Brand India, and consistent product quality and reliability should be a priority. - India could establish a unified brand called 'India Quality Product' to signal excellence and reliability, starting with traditional sectors like garments and handicrafts. - Once confident in product quality, India could aggressively promote its brands, as China did in the electronics sector.

Comments

Havish Gupta
Havish GuptaFiguring Out....

Not aware about wha foreigners think, but as indian buying a 'made in india' product doesn't feel special. Even today a made in Germany or japan product feels good. So bringing that feeling for Indian products is really tough

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2 months ago

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