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Electric vs Petrol: Ather launches new family e-scooter ‘Rizta’, backs subsidies
Livemint
·
1y ago
Medial
Tarun Mehta, the CEO of Ather Energy, suggests that India will require ongoing subsidies for electric scooters to facilitate the shift away from polluting motorcycles. The government's decision to cut cash incentives for e-scooters earlier this year has slowed growth in the industry. Experts believe subsidies are crucial for India to achieve its goal of electrifying 70% of its two-wheeler fleet by 2030. Ather recently launched a new e-scooter called 'Rizta' aimed at attracting a wider range of buyers. Despite steady growth, the company has not yet reached profitability.
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Ather will need few more years of external capital, govt subsidies to grow: CEO Tarun Mehta
Economic Times
·
1y ago
Medial
Ather Energy, an electric scooter manufacturer, plans to seek external capital for further growth. CEO Tarun Mehta mentioned that the two-wheeler EV industry would require government subsidies to continue growing at a healthy rate. Mehta urged for a third version of subsidies to prevent degrowth and make some products unviable. Ather recently launched a new scooter range called Rizta, targeting the family market. The company also introduced a new technology stack and smart helmets. The firm currently has a manufacturing capacity of 4.5 lakhs per annum and a charging network of 2,400 fast chargers and 210 service centers.
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India's original EV startup is expanding its family - to family scooters
Livemint
·
1y ago
Medial
Bengaluru-based electric two-wheeler startup Ather Energy is launching a new family scooter called Rizta to target the family-oriented buyers market. The company aims to address the lack of options in this segment and learn from its previous pricing mistakes. The Rizta will compete with TVS's iQube and is priced between ₹110,000 and ₹144,000. Ather Energy plans to focus on scaling the Rizta and expanding into new market segments based on its performance. The company sees the Rizta as a primary growth driver and aims to continue launching new products annually.
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Ather Unveils Family Escooter, Forays Into Smart Helmet Segment
Inc42
·
1y ago
Medial
Homegrown electric vehicle manufacturer Ather has launched its new escooter, the Rizta, targeting the Indian family segment with an emphasis on comfort, safety and connected technology. The scooter is available in two models and three variants, with a starting price of INR 1.09 lakh ($1,457). CEO Tarun Mehta urged the government to extend electric vehicle subsidies to boost adoption. Ather also unveiled AtherStack 6.0, an upgrade with features including live location sharing and auto reply to calls, and introduced its smart helmet HALO range.
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Ather Energy launches family scooter Rizta
Economic Times
·
1y ago
Medial
Ather Energy has launched a new range of electric scooters, called Rizta, targeting the family market. The scooters come in two models, Rizta S and Rizta Z, with a battery capacity of 2.9 kWh and 3.7 kWh respectively. The range is predicted to be 123 km and 160 km under Indian driving conditions. The scooters have larger seats and increased storage capacity, catering to family users. Ather also introduced their new technology stack, Ather Stack 6, and two smart helmets called Halo and HaloBit. The company currently has a manufacturing capacity of 4.5 lakh vehicles and a charging network of 2,400 fast chargers.
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Ola Electric’s Bhavish Aggarwal takes a swipe at ‘cute’ Ather Rizta ads
Economic Times
·
1y ago
Medial
Ola Electric founder, Bhavish Aggarwal, took a jab at rival Ather Energy's marketing strategy, stating that "cute ads" won't be effective in the electric vehicle (EV) segment. He suggested that EV companies focus on improving their supply chain and technology to lower product costs instead of investing heavily in marketing and sales. Ola Electric currently leads in the Indian EV scooter market, while Ather recently launched its family scooter, Rizta, to compete with Ola Electric's S1 range. Ola Electric spent Rs 61.4 crore on marketing in FY23, while Ather's advertising expenses surpassed Rs 203 crore.
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Ather Energy introduces multi-language dashboard
Economic Times
·
6m ago
Medial
Ather Energy Limited has launched a multi-language dashboard for its Rizta electric scooters, initially offering eight regional languages, starting with Hindi. This rollout aims to enhance user-friendliness by allowing riders to personalize their scooter experience using their preferred language. Delivered via an over-the-air software update through AtherStack, this initiative also offers features like FallSafe, WhatsApp notifications, and Alexa integration, enhancing convenience and connectivity for existing and new Rizta Z owners.
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Ather enters non-premium segment, will launch family scooter
Money Control
·
1y ago
Medial
Ather Energy, the electric two-wheeler manufacturer, has announced its plans to enter the non-premium scooter category by launching a family scooter. The new scooter, targeted at the mass market, is expected to be launched in April-May 2024. The company aims to offer an affordable and comfortable option for families. It will compete with TVS' IQube electric scooter and Bajaj Chetak. Ather also plans to introduce more variants of its 450X and 450S series by January 2024.
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Acer enters India's electric scooter market with ebike priced at Rs 99,999
Economic Times
·
1y ago
Medial
Taiwanese company Acer has entered India's electric scooter market by partnering with urban mobility startup Think Ebikego. Acer unveiled its first electric scooter, MUVI 125 4G, priced at Rs 99,999. The scooter can be customized for B2B use cases like hyperlocal food or grocery delivery. It qualifies for government subsidies and features swappable batteries. Acer will face competition from startups like Ola Electric and Ather Energy, along with established companies like Hero Electric and TVS. Ola Electric recently launched new scooters and plans to introduce electric bikes by 2024.
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Ola Electric slashes S1 X scooter prices
Economic Times
·
1y ago
Medial
Ola Electric has reduced the prices of its S1 X range of scooters in a bid to strengthen its position in the electric two-wheeler market. The 4 kWh variant of the S1 X is now priced at Rs 99,999, down from Rs 1,09,999, while the 3 kWh version is now priced at Rs 84,999, down from Rs 89,999. Ola Electric also reduced the price of the 2 kWh version of the scooter from Rs 79,999 to Rs 69,999. Deliveries of the vehicles are set to begin next week. Ola Electric's move comes shortly after rival Ather Energy launched its own scooter range, Rizta, with prices starting at Rs 1.09 lakh.
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Indian electric two-wheelers better than global counterparts, says Ather Energy cofounder
Economic Times
·
1y ago
Medial
At the 'Meet Rizta' event in Nagpur, Ather Energy co-founder Swapnil Jain highlighted the progress made by Indian manufacturers in the electric two-wheeler industry. Jain emphasized that Indian electric two-wheelers are superior to their global counterparts and the country has the opportunity to lead in terms of design and technology. He also mentioned that the government has been supportive despite a reduction in subsidies. Jain believes that the growth of the electric two-wheeler industry can have a positive impact on other sectors such as semiconductor, software, cell manufacturing, and energy industries. Ather plans to expand to the South Asian market, with sales already starting in Nepal.
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