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Ather Unveils Family Escooter, Forays Into Smart Helmet Segment

Inc42 · 1y ago

Ather Unveils Family Escooter, Forays Into Smart Helmet Segment

Homegrown electric vehicle manufacturer Ather has launched its new escooter, the Rizta, targeting the Indian family segment with an emphasis on comfort, safety and connected technology. The scooter is available in two models and three variants, with a starting price of INR 1.09 lakh ($1,457). CEO Tarun Mehta urged the government to extend electric vehicle subsidies to boost adoption. Ather also unveiled AtherStack 6.0, an upgrade with features including live location sharing and auto reply to calls, and introduced its smart helmet HALO range.

Related News

India's original EV startup is expanding its family - to family scooters

Livemint

Livemint · 1y ago

India's original EV startup is expanding its family - to family scooters

Bengaluru-based electric two-wheeler startup Ather Energy is launching a new family scooter called Rizta to target the family-oriented buyers market. The company aims to address the lack of options in this segment and learn from its previous pricing mistakes. The Rizta will compete with TVS's iQube and is priced between ₹110,000 and ₹144,000. Ather Energy plans to focus on scaling the Rizta and expanding into new market segments based on its performance. The company sees the Rizta as a primary growth driver and aims to continue launching new products annually.

Ather Energy launches family scooter Rizta

Economic Times

Economic Times · 1y ago

Ather Energy launches family scooter Rizta

Ather Energy has launched a new range of electric scooters, called Rizta, targeting the family market. The scooters come in two models, Rizta S and Rizta Z, with a battery capacity of 2.9 kWh and 3.7 kWh respectively. The range is predicted to be 123 km and 160 km under Indian driving conditions. The scooters have larger seats and increased storage capacity, catering to family users. Ather also introduced their new technology stack, Ather Stack 6, and two smart helmets called Halo and HaloBit. The company currently has a manufacturing capacity of 4.5 lakh vehicles and a charging network of 2,400 fast chargers.

Your bike won't move an inch unless you wear this helmet

Money Control

Money Control · 2y ago

Your bike won't move an inch unless you wear this helmet

A startup in Patna has launched smart helmets that prevent bike theft and accidents. Developed by RK Kesari, the founder of Takeward Innovation, this helmet is linked to a device installed in the bike and the bike will not move unless the helmet is worn. Inspired by a tragic incident involving the death of a friend in a bike accident, Kesari built the prototype in 2021 and started selling the helmets online last week. The helmets come in different designs and colors, ranging in price from Rs 1,600 to Rs 1,900.

Ola Electric’s Bhavish Aggarwal takes a swipe at ‘cute’ Ather Rizta ads

Economic Times

Economic Times · 1y ago

Ola Electric’s Bhavish Aggarwal takes a swipe at ‘cute’ Ather Rizta ads

Ola Electric founder, Bhavish Aggarwal, took a jab at rival Ather Energy's marketing strategy, stating that "cute ads" won't be effective in the electric vehicle (EV) segment. He suggested that EV companies focus on improving their supply chain and technology to lower product costs instead of investing heavily in marketing and sales. Ola Electric currently leads in the Indian EV scooter market, while Ather recently launched its family scooter, Rizta, to compete with Ola Electric's S1 range. Ola Electric spent Rs 61.4 crore on marketing in FY23, while Ather's advertising expenses surpassed Rs 203 crore.

Ather will need few more years of external capital, govt subsidies to grow: CEO Tarun Mehta

Economic Times

Economic Times · 1y ago

Ather will need few more years of external capital, govt subsidies to grow: CEO Tarun Mehta

Ather Energy, an electric scooter manufacturer, plans to seek external capital for further growth. CEO Tarun Mehta mentioned that the two-wheeler EV industry would require government subsidies to continue growing at a healthy rate. Mehta urged for a third version of subsidies to prevent degrowth and make some products unviable. Ather recently launched a new scooter range called Rizta, targeting the family market. The company also introduced a new technology stack and smart helmets. The firm currently has a manufacturing capacity of 4.5 lakhs per annum and a charging network of 2,400 fast chargers and 210 service centers.

Honasa Consumer forays into colour cosmetic industry with ‘Staze’

Thehindubusinessline

Thehindubusinessline · 1y ago

Honasa Consumer forays into colour cosmetic industry with ‘Staze’

Honasa Consumer Limited, the parent company of Mamaearth, has launched a new cosmetics line called Staze. The first range, called Staze 9to9, features products with 12-hour wearability powered by proprietary C-Lock technology. Staze is created by a group of 43 beauty experts worldwide and offers a range of products including a 3-in-1 bullet lipstick. The brand is available on various e-commerce platforms. Honasa Consumer sees Staze as an opportunity to tap into the growing demand for innovative yet affordable color cosmetics, with the segment currently boasting a CAGR of 12% and a market size of ₹15,000 crore.

ParkMate raises $1.2 Mn led by Cactus Partners

Entrackr

Entrackr · 1y ago

ParkMate raises $1.2 Mn led by Cactus Partners

Car parking solutions provider ParkMate has raised $1.2 million in a new round led by early growth-stage venture fund Cactus Partners. Existing backers such as Venture Catalysts and the Marwah Group Family Office have also participated in the round. According to ParkMate, the funds will be used to ramp up its growth trajectory, invest in its team to win business, streamline its operations, and continue to innovate new solutions. Founded by Dhananjaya Bharadwaj, ParkMate offers smart parking solutions to shopping malls, office complexes, and Hotels in the corporate segment and to parking contractors for government parking spaces. The firm’s exclusive DaSH (Drop & Shop) service claims parking within 2 minutes for car owners at shopping malls, arcades, and business complexes. It counts as DLF, Phoenix Mills, Fun Republic, the UP, and Telangana Governments. Smart cities are another sizeable market for ParkMate. It directly competes with Park+, Get My Parking, Park Smart, and Parky, among others. Park+ is the largest player in this segment. In June, the company ventured into the on-demand driver services segment with Drive+, positioning it as a potential competitor to DriveU, Drivers4Me, Driverzz, PickMyCar, Namma Driver, and Cars24. This marks the eighth investment by Cactus Partners since January 2021. The firm has invested in companies such as Lohum Cleantech, Kapture CX, Vitraya Technologies, AMPM Fashions, Auric, Indigrid Technology, and Rubix Data Sciences (exited).

Ather Energy unveils new platform, software stack - The Economic Times

Economic Times

Economic Times · 3m ago

Ather Energy unveils new platform, software stack - The Economic Times

Ather Energy unveiled its new EL platform and AtherStack 7.0 software at a community event. The EL platform features a new chassis and powertrain for improved assembly, serviceability, and safety. AtherStack 7.0 introduces voice-enabled interaction, tailored to Indian dialects, alongside new functionalities like crash alerts. Upcoming scooters will leverage these updates and existing models will receive over-the-air updates. Ather is also advocating for improved government incentives to boost EV manufacturing.

Apple working on smart door bell with iPhone like Face ID, tipped for 2025 launch. Here’s what we know

Livemint

Livemint · 11m ago

Apple working on smart door bell with iPhone like Face ID, tipped for 2025 launch. Here’s what we know

Apple is reportedly focusing on expanding into the smart home segment, with plans to release an AI-powered smart home hub in 2022. The hub, which could have a 6-inch display and a new operating system, would control home appliances, run FaceTime, and play video. Additionally, Apple is said to be developing an in-home security camera and a smart doorbell with facial recognition support, which would wirelessly connect to a deadbolt lock and automatically unlock the door for residents. The company may also partner with a lock manufacturer to offer a complete system.

SMART Technologies unveils educational product at DIDAC 2025

Entrackr

Entrackr · 19d ago

SMART Technologies unveils educational product at DIDAC 2025

SMART Technologies has launched its first-ever SMART ‘Make in India’ interactive flat panels, flagship solutions designed for education, at DIDAC. During a media briefing on Thursday, 20 November 2025, at The Lalit in New Delhi, the company announced its plans in line with the Government of India’s ‘Make in India’ and ‘Digital Education’ initiatives. The event brought together senior leaders from SMART’s international headquarters, educators, AV/IT partners, and media representatives for a high-impact launch and live product showcase. Attendees explored the new India-manufactured interactive display first-hand, featuring superior energy efficiency, enhanced annotation with SMART Ink, and streamlined teaching experiences through Lumio’s AI capabilities, SMART’s innovative learning platform. During the briefing, SMART also outlined its India-focused roadmap centred on strengthening local support for schools, universities, and corporate learning environments. Reflecting on the significance of the launch, Toke Tangkjaer, Chief Revenue Officer (CRO), SMART Technologies said, “This is a proud moment for us at SMART. Bringing manufacturing to India enables us to deliver our world-class technology to more deserving classrooms. The response we've had at DIDAC 2025 affirms the need for solutions that truly support teaching and learning.” The event featured a detailed AV presentation showcasing SMART’s product ecosystem, including SMART Board® GX Plus, Lumio’s AI Assist, and the company’s customer-centric support framework. The company’s manufacturing operations for the India market are located in Andhra Pradesh. SMART Technologies offers interactive technology solutions such as SMART Board® interactive displays and comprehensive software offerings. The company is dedicated to creating engaging, inclusive, and collaborative learning and working environments. The company focuses on quality, innovation, and inclusion, and aims to drive advancements in education and business technology globally.

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