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Daily Voice: FMCG remains an attractive long term bet, pharma holds potential for growth, says Equirus Wealth's Abhijit Bhave

Money ControlMoney Control · 1y ago
Daily Voice: FMCG remains an attractive long term bet, pharma holds potential for growth, says Equirus Wealth's Abhijit Bhave
Medial

Abhijit Bhave, Managing Director & CEO of Equirus Wealth, believes that FMCG companies in India are well-positioned to capture the country's growth story due to the increasing penetration of organized retail, e-commerce, and rising disposable incomes. He also considers the FMCG sector to be a stable and attractive long-term investment, particularly during uncertain times. Bhave suggests that investors in the pharma industry focus on companies with robust R&D pipelines and strong balance sheets for sustained returns. He advises retail investors to maintain diversified portfolios through mutual funds and suggests HNI investors focus on fundamentally good but undervalued stocks. Bhave also discusses the importance of maintaining asset allocation and selectively investing in small-cap stocks. Regarding interest rates, he mentions that a reduction in rates may occur if inflation remains within RBI's target range and global economic conditions stabilize.

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Udaan raises Rs 300 Cr debt from Lighthouse Canton and others

EntrackrEntrackr · 10m ago
Udaan raises Rs 300 Cr debt from Lighthouse Canton and others
Medial

B2B e-commerce platform Udaan has raised nearly Rs 300 crore (over $35 million) in debt funding from Lighthouse Canton, Stride Ventures, InnoVen Capital, and Trifecta Capital. This is the first debt round for the Bengaluru-based company in the past year. The new funds are intended to strengthen Udaan’s balance sheet and support its mission of empowering small businesses across India, the company said in a press release. In December 2023, the firm raised a $340 million Series E round led by M&G Plc, with participation from existing equity investors Lightspeed Venture Partners and DST Global. Although this round provided a financial boost to Udaan, its valuation dropped by 59.3%, settling at $1.3 billion, down from a peak valuation of $3.2 billion. According to Udaan, the company is on track to achieve profitability, reporting a 60% increase in revenue and more than a 50% rise in daily transacting buyers in 2024. Udaan also claimed a 30% reduction in absolute EBITDA burn in the current calendar year. The eight-year-old company operates a marketplace across several categories, including lifestyle, electronics, home and kitchen, staples, fruits and vegetables, FMCG, pharma, toys, and general merchandise. It claims to have a network of over 3 million retailers across 900 cities. Udaan has been actively cutting costs over the past year, as evidenced by layoffs. In December 2023, the company let go of more than 100 employees. While Udaan has yet to disclose its FY24 numbers, its gross revenue (GMV) dropped by 43.1% to Rs 5,629 crore in FY23, down from Rs 9,900 crore in FY22. However, its losses also narrowed by 33.7%, from Rs 3,132 crore in FY22 to Rs 2,076 crore in FY23.

Unpacking VerSe’s Josh: growth, monetization and future roadmap

EntrackrEntrackr · 10m ago
Unpacking VerSe’s Josh: growth, monetization and future roadmap
Medial

The short video entertainment space has seen consolidation with the merger of MX TakaTak, the pivot of Chingari, and the shutdown of Mitron TV. This has left the fledgling market with two main players: ShareChat’s Moj and VerSe’s Josh. While Moj’s parent company, ShareChat, has been struggling to scale its short video offering and secure follow-on funding, Josh remains well-capitalized and holds a leading position in the segment with approximately 180 million active users. “We have a monthly active user base of 179 million, along with 91 million daily active users,” said a Josh spokesperson in an interaction with Entrackr. “By the end of FY24, we had over 150 million downloads via playstore.” Josh is available in 12 Indian languages and reports that over 80% of its content is viewed in local dialects. This feature is particularly crucial as more than two-thirds of its users are from tier II and III cities such as Bhubaneswar, Jaipur, Patna, and Raipur. OEM partnership: Key to Josh’s growth Josh’s DAU and MAU numbers appear staggering, but they don’t align with data from app trackers like App Annie and Appflyer. “These trackers are irrelevant in our case, as majority of our downloads come from pre-installed mobile phones,” the spokesperson clarified. Josh has secured more than two-thirds of its downloads through partnerships with smartphone manufacturers such as Vivo, Oppo, Xiaomi, and Samsung, among others. Creator-centric approach driving Josh’s topline The success of a short-video app largely depends on its creators and the ecosystem surrounding them. Josh has a community of over 100,000 creators and partnerships with 14 leading music labels. “Our monthly active creator base increased by 34% year-on-year, reaching 71 million in FY24,” added the spokesperson. Collaboration is a key focus for Josh, which launched Collab to tap into the influencer ecosystem. “Collab is designed to help brands discover influencers and engage with them seamlessly, without any friction,” said the spokesperson. After prioritizing traction for two and half years (September 2020 to mid 2023), Josh began monetization by opening the platform to brands for campaigns in the second half of 2023. Currently, Josh offers a range of advertising solutions which include diverse formats such as video ads, influencer-brand collaborations and influencer and content-led IPs. “Josh helps businesses in brand building, lead generation, user engagement, and creating overall awareness,” added the spokesperson. The platform has worked with 450 brands, including Amazon, Myntra, Nykaa, Xiaomi, since July last year. Around one-third of Josh’s user base was from tier 1 cities while 68% hailed from tier II and III cities. The popularity of short videos is 2X higher in tier II and III cities. Brands with a national presence who are looking to strengthen their brand recall in tier II markets and regional languages prefer Josh. While Josh didn’t give exact revenue numbers, it reported hitting an average revenue run rate of Rs 300 crore this quarter. “Our target is to achieve break even by the first half of 2025,” said the spokesperson. Live commerce/audio, audio stories to oil monetization roadmap In addition to tapping into the influencer ecosystem, Josh is exploring new formats such as brand shoppable commerce, live commerce, live audio, gifting and audio stories. As per the firm, these efforts aim to position Josh for revenue generation and profitability as it deepens its monetization road. The live audio feature on Josh enables users to have real-time conversations with specialised creators. Users initiating live audio calls pay per minute using Josh’s in-app currency, “Jems,” while creators earn “Diamonds,” redeemable in the Indian currency. Audio stories, particularly in regional languages, are also gaining traction. Josh offers subscription-based and micro-payments for specific content from partners like Velvet, Eight, and EarShot, viewing this as a substantial long-term opportunity. Josh has leadership in the Bharat-focused short video entertainment space and is actively working to demonstrate its platform’s ability to deliver real results and fulfil its promises to buyers. Josh’s strategic decision to remain closed to advertising until 2023 reflects its focus on building a robust user base and platform. With its recent monetization efforts, Josh is well positioned to address the market gap left by TikTok in India.

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