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D2C brand Haus & Kinder raises $3.3 Mn led by Sauce VC

EntrackrEntrackr ยท 4m ago
D2C brand Haus & Kinder raises $3.3 Mn led by Sauce VC
Medial

Home and lifestyle direct-to-consumer (D2C) brand Haus & Kinder has raised $3.3 million in a funding round led by Sauce VC, with participation from angel investors including XYXX founder Yogesh Kabra, Sangeet Agrawal, Navin Parwal, and the Chona Family. The Mumbai-based company plans to use the fresh funds to expand its presence in quick commerce. Co-founded in 2018 by Saket Dhankar and Kanupriya Anand, Haus & Kinder offers home decor and baby products targeting millennial moms with modern, affordable, and high-quality cotton items. The company operates through its website, online marketplaces such as Amazon and Flipkart, and quick commerce platforms. The companyโ€™s products include home textiles like bed sheets, curtains, cushion covers, and blankets, and baby essentials such as swaddles, blankets, and feeding pillows. The brand also features a signature line of ringspun cotton products. โ€œConsumers are upgrading their houses much faster now. We are seeing a shift in consumer behaviour towards global trends in home decor,โ€ said Saket Dhankar, co-founder and CEO of Haus & Kinder. Other notable players in this space include Nestasia, 10Club, Homecentre, IKEA, and Tata-owned Westside.

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MyDesignation raises $1.25 Mn in seed round

EntrackrEntrackr ยท 11m ago
MyDesignation raises $1.25 Mn in seed round
Medial

Thiruvananthapuram-based direct-to-consumer (D2C) fashion brand MyDesignation has raised $1.25 million (approximately Rs 10.7 crore) in its seed funding round led by Multiply Ventures, with participation from Veltis Capital, Sattva Ventures, Dominor Investment Holdings, and Green Trunk Ventures. According to MyDesignation, the capital will be utilized to enhance hiring, improve technology, expand offline presence, and enter new markets. Founded in 2020 by husband-wife duo Swaroop Krishnan and Gopika B Raj, MyDesignation offers fashion and lifestyle products. The brand claims to have built a customer base of over 500,000 consumers, with a 35% monthly repeat rate, and aims to double this user base within the year. MyDesignation operates independently without relying on third-party platforms or marketplaces, allowing full control over the customer journey. The firm plans to deepen its technological capabilities, expand its offline footprint, and hire talent aligned with its mission. In the competitive D2C fashion space, MyDesignation faces competition from brands like NNNOW, Nicobar, and Yepme.

Consumer appliances startup EDT raises $1.4 Mn in pre-seed round led by Sauce VC

EntrackrEntrackr ยท 3m ago
Consumer appliances startup EDT raises $1.4 Mn in pre-seed round led by Sauce VC
Medial

EDT, a consumer appliances startup founded by Naiyya Saggi and Vyasateja Rao, has raised $1.4 million in a pre-seed funding round led by Sauce VC. The round also saw participation from Consumer Collective, Peak XVโ€™s Spark Grant, and a group of founders, operators, and family offices. Angel investors in the round include founders and senior executives from companies such as Caratlane, Noise, Urban Company, Mokobara, Ultrahuman, Servify, Vahdam, Dixon Technologies, Cyient, Reckitt, and others. The brand has also onboarded advisors with experience across hardware, retail, and global consumer brands. The proceeds will be used to build its product pipeline, set up R&D and design processes, and hire talent across engineering, design, and manufacturing. EDT will also work with manufacturing partners in India and overseas. Founded in 2025, EDT is building a portfolio of consumer appliances across home, kitchen, and personal care categories. The startup plans to focus on product design, materials, and technology suited for modern households. Its initial products are expected to go live through preorders and waitlists between January and February 2026. Saggi, who previously founded BabyChakra and was part of the Good Glamm Group, exited her operational role last year. Rao is an industrial designer who earlier ran design studio Analogy before starting EDT. The startup plans to launch first in India and expand to markets such as the GCC and the US over time. EDT is positioning itself as a global consumer appliances brand built out of India, with a focus on everyday use cases.

D2C brand Bonkers Corner raises $10.5 Mn at $48 Mn valuation

EntrackrEntrackr ยท 25d ago
D2C brand Bonkers Corner raises $10.5 Mn at $48 Mn valuation
Medial

D2C brand Bonkers Corner raises $10.5 Mn at $48 Mn valuation Omnichannel clothing brand Bonkers Corner raised Rs 95 crore ($10.5 million) in a Series A round led by India SME Investment Fund, with participation from Radhakrishna Ramnarain Pvt Ltd, Namita Thapar, and over 20 other investors. The board of Bad Brains Streetstyle Pvt Ltd, parent of Bonkers Corner, has allotted 3,12,644 Series A CCPS at an issue price of Rs 3,038 apiece to raise the aforementioned sum, according to its filing with the Registrar of Companies (RoC). Private equity firm India SME Investments led the round with Rs 64.5 crore (about $7.15 million), followed by Radhakrishna Ramnarain Pvt Ltd, which invested Rs 17.8 crore. Rajesh Raheja contributed Rs 3 crore. Meanwhile, Namita Thapar, a judge on Shark Tank India, participated with Rs 50 lakh through Thapar Vision LLP, completing her Rs 1.5 crore investment commitment made on the show. The remaining amount was contributed by over 20 other investors, including several angel investors. This appears to be the first major funding round for the D2C brand, and the funds have already been credited to the companyโ€™s bank account. As per Entrackrโ€™s estimates, the company is currently valued at Rs 430 crore (nearly $48 million) on a post-money basis. Founded in 2020 by Shubham Gupta, Bonkers Corner is a streetwear-focused fashion brand that sells apparel for both men and women. Its product range includes oversized graphic T-shirts, gym wear, hoodies, sweatshirts, and co-ord sets. Following the allotment of this tranche, India SME Investments holds a 15% stake in the firm, while Radhakrishna Ramnarain Pvt Ltd owns 4.14%. Namita Thapar holds a minor 0.37%, while founder Sanjay Gupta, along with his wife Reena Gupta, retains 70.62% ownership in the company. For the fiscal year ended March 2025, the Mumbai-based company reported 23% year-on-year growth in operating revenue to Rs 123 crore. It also posted a profit of Rs 4.3 crore during the last fiscal year. Bonkers Corner operates in a competitive D2C fashion market, competing with brands such as Snitch, which raised $40 million last year, Rare Rabbit, which secured $6 million, and MyDesignation, which recently raised Rs 40 crore. Other rivals in the segment include Bewakoof and The Souled Store, among several other direct-to-consumer brands.

D2C luggage brand uppercase raises $9 Mn led by Accel

EntrackrEntrackr ยท 1y ago
D2C luggage brand uppercase raises $9 Mn led by Accel
Medial

D2C luggage brand Uppercase (Acefour Accessories) has raised $9 million in a Series B round led by venture capital firm Accel. As per uppercase, it has raised the new round at a post money valuation of $60 million. In 2022, the company had raised $7 million in apPre-Series A funding round led by Sixth Sense Ventures, with participation from Volrado Venture Partners. The funding will support business expansion, aiming to increase its customer base across India, uppercase said in a press release. Founded by Sudip Ghose, uppercase sells travel gear online and through 1,800 multi-brand stores across India. Its products are priced in the range of Rs 3,500-5,000. The Mumbai-based company aims to achieve its Rs 500 crore goal by adding 250 exclusive retail stores over the next three years. Earlier this year, luggage brand Mokobara raised $12 million in a Series B funding round led by Peak XV Partners. Besides Mokobara, uppercase also competes with Assembly, Nasher Miles and EUME. While Nasher miles raised $4 million in July, EUME bagged $1.7 million in June. As per startup data intelligence platform TheKredible, uppercase reported an operating revenue of Rs 10.65 crore in FY23 with Rs 21 crore loss. The company is targeting to more than double its revenue to Rs 150 crore by FY25, up from Rs 70 crore in FY24.

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