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Uni Seoul raises Rs 5 Cr in seed round led by Sauce VC

EntrackrEntrackr · 7m ago
Uni Seoul raises Rs 5 Cr in seed round led by Sauce VC
Medial

Lifestyle brand Uni Seoul has raised Rs 5 crore ($585K) in a seed funding round led by Sauce VC, with participation from Panthera Peak Ventures, Arun Venkatachalam, Sangeet Agrawal, Navin Parwal, and Yogesh Kabra. The proceeds will be used to expand its offline presence in tier I cities, including Bengaluru, Hyderabad, and Chennai. Uni Seoul also plans to launch new private labels, upgrade its direct-to-consumer platform, strengthen marketing efforts, and improve its supply chain operations. Founded by Gaurav Karmani and Mohit Khurana, Uni Seoul sells products across home and living, personal care, gifting, and fashion accessories categories. The company operates four profitable stores in Pune, Hyderabad, Bangalore, and Nashik. The brand offers over 700 stock-keeping units (SKUs) across categories such as home & living, personal care, gifting, and fashion accessories. Approximately 40% of its products are manufactured in India through contract manufacturers, while the remaining are sourced from over 200 vendors in South Korea, India, China, and Vietnam. Uni Seoul operates two offline stores located in Pune and Nashik. The firm has also launched its online store in October 2023, which has contributed to 27% of its revenue without any marketing campaigns. The brand claims to have reported strong customer retention and an average rating of 4.8 across channels and aims to triple its growth in the next year.

Home decor and lifestyle brand Nestasia raises $8.35 Mn

EntrackrEntrackr · 1y ago
Home decor and lifestyle brand Nestasia raises $8.35 Mn
Medial

Nestasia, a home decor and lifestyle brand, has raised $8.35 million in a fresh funding round from Susquehanna Asia VC, Stellaris Venture Partners, and notable angel investors. The proceeds will be used to scale the company’s efforts in offline store expansion, new category launches, brand building, and hiring. Founded in 2019 by Aditi Murarka Agrawal and Anurag Agrawal, Nestasia offers a curated selection of home decor and lifestyle products across six key categories. Nestasia plans to expand its product range within kitchenware, drinkware, cookware, and appliances and introduce new themed categories such as Nest Baby & Kids (home products for children), and more. Over the past year, Nestasia claims to have expanded its offline presence across six cities, with seven exclusive brand outlets. The firm plans to deepen its presence across these cities and expand to new ones by opening 30 stores by the end of 2025.

Teen self-care brand Sammmm raises Rs 10 Cr in seed funding

EntrackrEntrackr · 10m ago
Teen self-care brand Sammmm raises Rs 10 Cr in seed funding
Medial

Teen self-care brand Sammmm has secured Rs 10 crore ($1.2 million) in a seed funding round. The round was led by Fireside Ventures, with participation from Sauce VC and angel investors Nihir Parikh, Sachin Parikh, and Shantanu & Nikhil Mehra. According to a press release, the funds will be used to expand the product range, increase brand visibility, and build a multi-channel presence. Founded in 2024 by Rishi Seth and Mantosh Roy, Sammmm focuses on helping teens integrate self-care into their daily lives as they explore individuality and self-expression. Based in Mumbai, the brand offers beauty, wellness, and lifestyle products tailored for teenagers, including Gen Z and Gen Alpha. It aims to fill a gap in the market by providing a platform for teens to co-create products that meet their specific needs. Sammmm has introduced three main products: Glow Moisturizer, Fresh Face Cleanser, and Love Lip Tint Oil. These products are made with clinically tested ingredients to ensure effectiveness and transparency. The brand intends to expand its operations, strengthen its connection with teens, and develop new products that align with their preferences.

Consumer appliances startup EDT raises $1.4 Mn in pre-seed round led by Sauce VC

EntrackrEntrackr · 6d ago
Consumer appliances startup EDT raises $1.4 Mn in pre-seed round led by Sauce VC
Medial

EDT, a consumer appliances startup founded by Naiyya Saggi and Vyasateja Rao, has raised $1.4 million in a pre-seed funding round led by Sauce VC. The round also saw participation from Consumer Collective, Peak XV’s Spark Grant, and a group of founders, operators, and family offices. Angel investors in the round include founders and senior executives from companies such as Caratlane, Noise, Urban Company, Mokobara, Ultrahuman, Servify, Vahdam, Dixon Technologies, Cyient, Reckitt, and others. The brand has also onboarded advisors with experience across hardware, retail, and global consumer brands. The proceeds will be used to build its product pipeline, set up R&D and design processes, and hire talent across engineering, design, and manufacturing. EDT will also work with manufacturing partners in India and overseas. Founded in 2025, EDT is building a portfolio of consumer appliances across home, kitchen, and personal care categories. The startup plans to focus on product design, materials, and technology suited for modern households. Its initial products are expected to go live through preorders and waitlists between January and February 2026. Saggi, who previously founded BabyChakra and was part of the Good Glamm Group, exited her operational role last year. Rao is an industrial designer who earlier ran design studio Analogy before starting EDT. The startup plans to launch first in India and expand to markets such as the GCC and the US over time. EDT is positioning itself as a global consumer appliances brand built out of India, with a focus on everyday use cases.

Exclusive: XYXX raises fresh funds led by Niveshaay Sambhav Fund

EntrackrEntrackr · 9m ago
Exclusive: XYXX raises fresh funds led by Niveshaay Sambhav Fund
Medial

Men-focused premium innerwear and lifestyle brand XYXX is raising Rs 30 crore ($3.6 million) in a funding round led by Niveshaay Sambhav Fund, with participation from Anicut Capital, DSG Consumer Fund, and Sauce Continuity Fund. The board at XYXX has passed a special resolution to issue 1,81,818 Series B2 CCPS at an issue price of Rs 1,650 each to raise the aforementioned sum, its regulatory filing accessed from the Registrar of Companies shows. Niveshaay Sambhav Fund will invest Rs 9.93 crore, while Anicut Capital, Sauce Continuity Fund, and DSG Consumer Partners will contribute Rs 7.95 crore, Rs 4.96 crore, and Rs 1.99 crore, respectively. The remaining amount will be invested by Singularity Growth, Selenium Trust, Veena Merchants, and Arun Venkatachalam HUF. XYXX will use these proceeds to meet the capex and working capital requirements for the ongoing operations. According to Entrackr's estimates, it will be valued at around Rs 820 crore post-allotment. XYXX is a lifestyle brand specializing in underwear, loungewear, and athleisure, crafted from premium fabrics. The company claims to have built a network of over 18,000 retailers across 50 cities. Besides its own website, XYXX retails on various marketplaces and claims to be among the top three innerwear brands. In FY23, the company launched its first store in central Mumbai and now plans to expand with new outlets in Indore and Bangalore. XYXX has raised Rs 250 crore to date, including Rs 110 crore led by Amazon Smbhav Venture Fund in May 2023. According to the startup data intelligence platform TheKredible, before this round, Sauce.vc was the largest external stakeholder, followed by DSG Consumer Fund and Amazon Smbhav Venture Fund. XYXX recorded a 25% year-on-year revenue growth, rising from Rs 105 crore in FY23 to Rs 131 crore in FY24. Simultaneously, the company trimmed its losses by 22.2% to Rs 35 crore in FY24.

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