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Beverage startup Rio Innobev raises Rs 10 Cr led by Atomic Capital

EntrackrEntrackr · 3m ago
Beverage startup Rio Innobev raises Rs 10 Cr led by Atomic Capital
Medial

Beverage startup Rio Innobev raises Rs 10 Cr led by Atomic Capital Beverage company Rio Innobev has raised its first institutional fundraising of Rs 10 crore in a pre-Series A funding round led by Atomic Capital along with participation from other investors. The fresh funds will be used for distribution expansion, brand building, product innovation, and manufacturing upgrades, Rio Innobev said in a press release. Co-founded in 2014 by Rahul Sangoi, Rajiv Sangoi, and Rohan Sangoi, Rio Innobev’s products RIO Bubbly Fruit Drink (BFD) offers exotic fruit flavours with 15% juice content, fortified with honey and Vitamin C, and 25% less sugar, meanwhile, RIO BOOM Energy Drink caters to young, aspirational consumers with a bold taste and energy-boosting formula. The Pune-based startup states that it has presence in over 35,000 retail stores across more than 25 cities in Maharashtra and Gujarat, and aims to scale to 1,00,000 outlets over the next three years while deepening its omnichannel presence with Quick Commerce platforms and modern trade networks. Rio Innobev claims that it has stayed EBITDA positive since inception, growing from 7.5 lakh units in its first year to over 15 million cans and bottles sold annually. The brand aspires to focus on innovation, speed-to-market, and uncompromising quality. The company aims to expand its portfolio across indulgence, health, and functional beverage segments, catering to evolving consumer preferences. Rio Innobev has presence in outlets like Dmart, Reliance Retail, 7-Eleven, Wellness Forever, and Patel Retail, as well as on quick commerce platforms such as Zepto, Swiggy Instamart, and Blinkit. The company plans to triple its general trade footprint and significantly deepen its reach in India’s top metros and emerging mini-metros over the next three years. Rio Innobev also plans to expand its manufacturing capabilities to ensure faster go-to-market execution, superior product quality, and strong unit economics as it prepares to compete more aggressively in both national and regional markets.

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JIIF investors invest in Rs 350 Cr consumer-focused fund by Atomic Capital

EntrackrEntrackr · 1m ago
JIIF investors invest in Rs 350 Cr consumer-focused fund by Atomic Capital
Medial

Investors from the early-stage angel network JIIF have invested in a Rs 350 crore fund by Atomic Capital, a newly launched consumer-focused venture capital firm. JIIF-affiliated angel investors alone contributed Rs 26.5 crore to the fund. According to JIIF, this is the largest collective bet by JIIF’s investors in the consumer VC space, underscoring rising conviction in India’s next wave of consumption, driven by digital-first brands, regional demand, and wellness-oriented products. Commenting on the investment, Jeenendra Bhandari, Chairman of JIIF, said, “It is a proud moment to see JIIF members backing Atomic Capital’s first fund. Their investment aligns with our broader thesis of supporting category-defining, purpose-led startups. India’s consumer opportunity is massive, and Atomic’s operating model is well positioned to unlock enduring brand value.” Atomic Capital operates with an “Operating VC” approach, offering not just capital but also hands-on support in brand building, growth marketing, supply chain optimization, and leadership hiring. In FY25, JIIF’s investor base deployed over Rs 60 crore across more than 20 startups spanning fintech, healthtech, AI, logistics, and consumer. The network now supports a portfolio of over 150 companies. Mumbai-based Atomic Capital, an early-stage VC firm founded in 2024 by Apoorv Gautam, combines strategic depth with on-ground execution.

ANNY raises Rs 10 Cr in pre-Series A round led by Atomic Capital

EntrackrEntrackr · 18d ago
ANNY raises Rs 10 Cr in pre-Series A round led by Atomic Capital
Medial

Fashion-tech brand ANNY has raised Rs 10 crore in a pre-Series A funding round led by Atomic Capital. The proceeds will be used to expand product categories, drive innovation, enhance proprietary tech stack, hire key leadership talent, and strengthen distribution channels, ANNY said in a press release. Co-founded in 2023 by Japjot Singh, Aveen Kaur, and Rahul Tanwar, ANNY is a multi-category accessible luxury fashion brand that aims to transform the way modern Indian women experience fashion. Built on a real-time, inventory-light model, it delivers globally inspired, high-quality fashion at accessible prices. With a vertically integrated supply chain and a proprietary tech stack, ANNY says that it ensures speed, efficiency, and customer delight at every step. The startup aims to become the go-to fashion destination for women across India by combining agility, innovation, and a deep understanding of style and culture. “Our vertically integrated model, coupled with real-time trend responsiveness, allows us to minimize inventory risk and maximize consumer joy. With Atomic Capital’s backing, we’re not just scaling faster, we’re scaling smarter. This investment fuels our ambition to become over Rs 100 crore ARR brand by next year and drive a true movement in India’s fashion-tech landscape,” said Japjot Singh, founder and CEO of ANNY. Over a year, the brand claims to have scaled 8X, driven by a vertically integrated model, trend-led design, and deep consumer insight. Now expanding into new categories, it aspires to redefine how Indian women discover and shop fashion-forward, smart, and effortlessly stylish.

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