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JIIF investors invest in Rs 350 Cr consumer-focused fund by Atomic Capital

EntrackrEntrackr · 1m ago
JIIF investors invest in Rs 350 Cr consumer-focused fund by Atomic Capital
Medial

Investors from the early-stage angel network JIIF have invested in a Rs 350 crore fund by Atomic Capital, a newly launched consumer-focused venture capital firm. JIIF-affiliated angel investors alone contributed Rs 26.5 crore to the fund. According to JIIF, this is the largest collective bet by JIIF’s investors in the consumer VC space, underscoring rising conviction in India’s next wave of consumption, driven by digital-first brands, regional demand, and wellness-oriented products. Commenting on the investment, Jeenendra Bhandari, Chairman of JIIF, said, “It is a proud moment to see JIIF members backing Atomic Capital’s first fund. Their investment aligns with our broader thesis of supporting category-defining, purpose-led startups. India’s consumer opportunity is massive, and Atomic’s operating model is well positioned to unlock enduring brand value.” Atomic Capital operates with an “Operating VC” approach, offering not just capital but also hands-on support in brand building, growth marketing, supply chain optimization, and leadership hiring. In FY25, JIIF’s investor base deployed over Rs 60 crore across more than 20 startups spanning fintech, healthtech, AI, logistics, and consumer. The network now supports a portfolio of over 150 companies. Mumbai-based Atomic Capital, an early-stage VC firm founded in 2024 by Apoorv Gautam, combines strategic depth with on-ground execution.

Related News

Colossa WomenFirst Fund raises Rs 100 Cr in first close

EntrackrEntrackr · 1y ago
Colossa WomenFirst Fund raises Rs 100 Cr in first close
Medial

Colossa Ventures, a SEBI-registered independent venture capital management company, has announced the first close of its maiden fund – Colossa WomenFirst Fund at Rs 100 crore. The fund with a target corpus of Rs 500 crore will primarily focus on investing in the pre-Series A stage and beyond. Based on research Colossa aims to create a niche in healthcare & healthtech, fintech, climate & cleantech, deeptech and the consumer sectors. The fund’s strategy is to leverage gender-diversity to generate alpha, and has attracted institutions such as SIDBI and family offices like Dr. Ranjan Pai’s Family Office, and the Shriram Ownership Trust, among others to invest in the first close. Co-founded in 2022 by Ashu Suyansh and Vandana Rajadhyaksha, Colossa WomenFirst Fund is a sector-agnostic venture growth fund, that seeks to revolutionize the startup landscape by focusing exclusively on women-founded or co-founded, or where women are the main beneficiaries. A bunch of women-focused funds are currently active in India. For context, Kalaari Capital runs CXXO initiative for female founders. Gender-focused investment platform Achieving Women Equity (AWE) Funds also launched its maiden India fund amounting to Rs 350 crore. Search giant Google runs a program called Google for Startups Women Founders Fund and provides $100,000 in equity-free cash to female-founded startups. Saha Fund, She Capital, and StrongHer Ventures also focus on women founder-led startups.

Ex-IFC executive Sayan Ghosh launches Rs 300 Cr OG Capital fund

EntrackrEntrackr · 8m ago
Ex-IFC executive Sayan Ghosh launches Rs 300 Cr OG Capital fund
Medial

Ortella Global Capital (OG Capital) has announced the launch of its Rs 300 crore ($36 million) venture capital fund. The firm positions itself as India’s first and only VC fund dedicated to co-building companies in partnership with founders. OG Capital adopts a co-building model, offering funding and hands-on support to help startups grow and scale into potential unicorns. The fund plans to invest in over 20 companies, up to Rs 15 crore ($2 million) each, and has already backed three promising startups. It aims to deliver a 50% CAGR, targeting 10X returns for its investors. According to the VC firm, it will target early and growth-stage startups across consumer and enterprise solutions. “We are not only targeting 10x returns for our investors but are also co-building companies that prioritize grassroots-level impact, sustainability, and gender diversity,” said Sayan Ghosh, managing partner of OG Capital. Ghosh brings over a decade of experience as an entrepreneur, investment banker, and investor. During his more than three-years tenure at the World Bank, he was instrumental in driving investments and exits for companies like Lenskart, upGrad, 1mg, and BigBasket. According to a press release, Ghosh has a track record of delivering exits worth more than Rs 1,500 crore ($200 million) at a 40% CAGR. In addition, as a limited partner, he has deployed Rs 2,500 crore ($300 million) after evaluating over 350 funds, including venture capital, growth equity, private equity, and venture debt funds across India.

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