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Organic personal care brand Herby Angel raises $2.5M led by JCBL Group

IndianStartupNewsIndianStartupNews · 1y ago
Organic personal care brand Herby Angel raises $2.5M led by JCBL Group
Medial

Ayurvedic and organic personal care brand Herby Angel has secured $2.5 million in its first funding round led by JCBL Group. The funding will be used for expansion, including enhancing distribution, improving technology, expanding the product portfolio, and increasing research and marketing efforts. The brand plans to expand its presence from 13 states to 18 states, covering over 2,000 retail stores by March 2024. Herby Angel offers over 30 ayurvedic and organic health and wellness products, capitalizing on the growing demand for sustainable and ethical products among younger consumers in the Indian personal care market, which is expected to grow at a CAGR of 10.8% from 2024 to 2032.

D2C home decor brand DecorTwist raises $200K

EntrackrEntrackr · 1d ago
D2C home decor brand DecorTwist raises $200K
Medial

D2C home décor brand DecorTwist has raised $200K in a bridge pre-Series A funding round led by angel investor Tejas Paresh Lodaya. The proceeds will be used to improve its inventory to meet the growing demand among consumers, introduce new products, and expand to quick commerce platforms, DecorTwist said in a press release. Launched in 2022 by Anupam Rajey, DecorTwist is a home decor brand that aims to provide high-quality home products while offering a wide range of categories like dining, decor, gardening, furniture, pooja essentials, and gifting under one roof. The company is committed to providing accessible and stylish solutions for every home. Its handcrafted and affordable products are designed to give a memorable experience and cater to diverse needs and preferences of the customers. “Our vision is to become India’s most loved D2C home décor brand, synonymous with quality, sustainability, and innovation. Much like Lenskart transformed the eyewear industry, we believe every Indian household deserves access to products that are not only functional but also stylish and timeless,” said Anupam Rajey, founder, DecorTwist. As per market research, the Indian home décor market is expected to reach $30 billion by 2026. DecorTwist says that it has grown into a trusted home decor destination, offering practical and thoughtfully designed products across storage, dining, kitchenware, and pooja essentials. The brand claims to have generated over Rs 12.5 crore in revenue, served over 100k customers, and has secured a 17% repeat purchase rate, showcasing strong customer loyalty. It has a presence on online platforms like Amazon, Myntra, and Flipkart.

Exclusive: Kapiva raises $10 Mn from existing investors

EntrackrEntrackr · 1y ago
Exclusive: Kapiva raises $10 Mn from existing investors
Medial

Homegrown D2C ayurvedic nutrition brand Kapiva has raised Rs 83.5 crore (approximately $10 million) led by OrbiMed Asia with the participation of 3One4 Capital and Vertex Ventures. The board at Kapiva has passed a special resolution to issue 5,62,631 compulsory convertible preference shares to raise the aforementioned sum, its regulatory filing sourced from the Registrar of Companies shows. OrbiMed Asia led the round with Rs 52.2 crore, while 3One4 Capital and Vertex Ventures participated with Rs 11.96 crore and Rs 19.33 crore, respectively. The fresh funding appears to be part of Kapiva’s Series C round, in which the firm is aiming to raise a total of Rs 250 crore. Entrackr exclusively reported about Kapiva’s Series C round in Nov 2022. With the fresh tranche, the firm has raised Rs 132 crore in the ongoing round. It had already raised Rs 48.75 crore ($6 million) in Series C from OrbiMed and other existing investors back in October 2022. Kapiva has also increased its ESOP size by adding 1,415,00 new employee stock, bringing the total ESOP pool to 4,47,741, separate filing shows. As per the Entrackr estimates, its ESOP pool size is now worth Rs 66 crore. Kapiva will use these funds for the expansion and development of the company. Kaviva has raised over $30 million to date and has notable investors including Jetty Ventures, Fireside, OrbiMed, 3One4Capital, and others. According to the startup data intelligence platform TheKredible, the company has been valued at around $80 million post-allotment. Founded in 2015, Kapiva is an ayurvedic nutrition brand that offers natural and organic health and skincare products for hair fall, weight loss, digestion, diabetes in the form of juices, tea, oils, shakes et al. During the fiscal year ended March 2023, Kaviva registered 87% year-on-year growth to Rs 116.48 crore with a loss standing at Rs 64.5 crore in the same period. Kapiva is yet to file its annual results for FY24. While the D2C ayurveda space is crowded with plenty of organized brands, Upakarma Ayurveda, and Dr. Vaidya’s, Varalife, among others are Kapiva’s notable competitors.

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