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DMI Group buys troubled BNPL startup ZestMoney in a fire sale deal

IndianStartupNews · 1y

Indian financial company DMI Group has acquired the troubled 'buy now, pay later' startup ZestMoney in a fire sale deal. This acquisition will expand DMI's reach in digital finance, housing finance, and asset management. Despite facing significant challenges, including founder resignations and failed acquisition attempts, ZestMoney's existing employees will reportedly remain with the company following the acquisition. DMI aims to integrate ZestMoney's checkout financing platform into its offerings to enhance customer and merchant engagement.