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Hi November’s Showcase is now live and you can participate again with this idea or with a new idea. Looking forward to seeing your submission!
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Guys please check my idea 💡
I have always seen the humongous potential in this idea. Proven by house of x. But don't you think Raj Shamani's network and branding also plays a huge role in the success of their launches so far? If we take King's example i.e. perfume, Raj always plugs the perfume bottle in his podcast background, is often seen chatting with perfume brands like Bella Vita. He literally lives in the Nikhil Kamath and other founder circles for real! We can't deny it has perks. Same case with the very popular YFL chef. They all are brands in themselves. Coming to influencers, i think many of them have turned Enterpreneurs themselves now. They don't mind putting in the extra hours on the ground level. They can afford a team for that as well. Just think if they can influence customer behaviour so much, that brands are willing to pay them in lakhs for few seconds, why won't they put in 10x effort for their own brand. Obsrerve the crazy waitlist of loyal fans eg. Mostly sane merch, Flying beast ghee, and many more. They are top in their game of storytelling too. They are foolproofing their future with products. These are all just my personal observations. Please take this as constructive feedback. Upvoting for the idea, and wishing you the best for execution!
If you are targeting only nano or micro influencers toh it makes sense, kyuki tab unki apni website shayad nahi hogi, and in that case, they use wishlink heavily. Second, if you plan to give 25%, you need to buy larger bulk from manufacturers to reduce unit cost. Usme dead stock etc bhi ho sakta hai, kyuki small influencers ki demand prediction bhi uncertain hai. Aur competitive rates ke manufacturers toh mil jate hain, but quality source karna is a task. Specially jo social media se visual appeal lekar buy intent aayenge. Ref.Meesho. Good that you were such a sport. And feel free to drop me a message for discussions.
Totally agree with your points Prachi! See first of all we are building our platform in 2 phases, 1st is similar to wishlink & hypd but the difference is we are launching our own 2 brands here one is a beauty and second one is in kidswear this is Because of 3 reasons; 1.wishlink/hypd has too many new brands promoted by many influencers and this looses trust among consumers. They are just focusing ki kaise creator paisa kamayega & all 2. commission given by these startups is only 1-9% kisi bhi brand ko utha ke dekhlo jyada se jyada 12% kisi unknown brand ke product pe....isme bura ye hai agr small creator ek reel ki wajh se 1500-2000 ki bhi sales ho ja rhi hai toh 200 rupees se jyada nhi earn krega (Unless ki wo bohot bada creator ho & bhot sari sales krleta hai) 3. During this phase of launching own brand and promoting them through influencers additionally giving them commission upto 25% on each sale. It helps us to collect data/insights about product,tech even about conversation of sale and over-all experience and kyuki product Humara hai toh hum feedback leke improve kr skte hai jo baki koi nhi kr skta. Also hum sabko nahi invite kr rhe ki Income krni hai toh aao and promote kro (one of the biggest mistake) Product kya hai kisko through krwana hai which creator fits ye sab hum dekhenge. And now come to 2nd phase jo ki hum promise kr rhe hai, building brands with Creators Toh yaa House of X ko competition toh hai but aisa nahi hai ki ab sare creators ke saath wahi brand build krenge no doubt Me Raj shamani bhaiya se bhot inspire hua hu but see ab India me digital marketing agency me ranveer allahabad bhi hai aur baki pata nhi kitne hi agency owners hai jo abhi 1-2 creators ke work krna start hi kra hoga aur even abhi bhi baith ke koi plan kr rha hoga ki yr chal ek influencer marketing agency open krte hai 😅 Prachi di there are a lot more potential,a thousands of ideas ki aisa nahi hua toh waise krenge lekin krenge jarur and isliye we divided our start-up in 2 phases and 1st phase ko successful krna and 2nd phase toh fir. Kr hi lenge 🙌🏻💯 🚀 Even me and my team is of 1st and 2nd year students..with many dreams roj raat ko nayi problems ka solution nikalte hue and subah uthke uspe work krte hue 🫡 Why don't you join us to guide us in any possible way... Mtlab positive batein krenge 😄😅
Interesting idea.
Thanks Anirudh
Big Brands are already doing this and you might have heard about house of X they doing similar things which you have proposed. So you'll get tough competition in market.
Yes you are correct. They already launched 2 brands with a singer king and a with a chef. There is a lot more potential that even 100s of new company can easily survive.
Amazing concept 😀
Thank you 😊
Thank you 😊
Is there any link or app to test it out
Nope we will be live within next 10 days and for now you can visit untoldd.in
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