Great thought Ravi. Is it necessary, definetly . Is it good for our cities, definetly - Not just as a source of food but also as a contributor to reduce pollution. Is it scalable - surely if the revenues are upto the mark and execution is taken care of, can be implemented in large number of tier 1&2 cities.. Can govt be a partner in this ?- Tricky thing because govt can be with this concept or can be a huge road block , again execution needs to perfect to deal with this. Coming to sustainability of the revenues - this is a huge Question mark. I definetly know , the output can be distributed to B2B & even B2C directly but the competition is with the local/nearby farmers. When you cut their price to become profitable, it's hard to sustain the business for long but if you try to keep the business profitable and jack up prices just to break even your expenses and revenue, in a price sensitive market place, you can face hurdles. There should be a veryclear solution for this, without which is very hard to keep it running. Hope you understand what I was trying to say