You're absolutely right and that's intentional. At this stage, we're focusing on Tier 1, health-conscious individuals who are already spending on diagnostics, wellness, and fitness. Precision nutrition isn't mass-market yet but like wearables and telehealth, it always starts premium and becomes accessible over time.

We’ve also reviewed medical literature on personalized nutrition and micronutrient deficiencies in Indian adults. There’s a real gap especially for credible, non-pseudoscientific, AI-powered solutions in India.

Yes, we’ve studied the space deeply. Globally, players like Rootine, Baze, and Curos are leading this shift. In India, despite the wellness boom, most supplement brands are still generic. There’s a large unaddressed opportunity for truly personalized, lab-backed nutrition solutions — especially in Tier 1 urban markets.

Yeah sure. dm me

We haven’t built the MVP yet intentionally. Our first step is to validate the core idea using Google Forms + WhatsApp to keep it lean. Users will upload their lab reports through the form, and we'll manually provide personalized vitamin recommendations and fulfillment via WhatsApp. This helps us understand user behavior, refine the recommendation logic, and identify gaps — all before writing a single line of code. Once we validate interest and retention through this manual model, we plan to build the full platform with AI-integrated personalization and automation. It’s a step-by-step approach to avoid wasting resources and build exactly what users need.