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NoSuga#1 Sugar Detox App—No More Fake Healthy Labels
9 AprilLaunched On
33Comments
100 Upvoters
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Description

For years, Indian consumers trusted shiny FMCG ads, only to find hidden sugars , preservatives , and 200+ sneaky names for *"just sugar"* (maltodextrin, caramel). But the game’s changing! 💡 **Digital-savvy shoppers no

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Comments (33)
User
Niket Raj DwivediCEO at Medial. Previously CEO/Founder of The Write Order acquired by Pratilipi.

Participate in May 2025's Medial Startup Showcase and win upto Rs. 60k and more in incentives. We are live with May's Showcase. You can re-sumbit your old idea if you haven't won in the previous edition. Every user can upload upto 5 ideas. Do participate!

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4d ago

User
Sairaj KadamEntrepreneur

Great idea! Keep inspiring people to become more healthy, and cautious at the same time. Your idea is pretty good. Also, this specific idea has a bit of competitive space, but your idea is solid. With this specific idea and some more things, you would achieve a great customer base because there are some health-conscious people who are just looking for this.

1 replies
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5d ago
Oppsie
Shaurya RajWorking On "NoSuga" In Showcase

Grateful for uplifting feedback brother. ☺️🤜

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5d ago

User
Abhishek ThakurENTREPRENEUR

Great idea 👍👍... Well done 😊😊

1 replies
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7d ago
Oppsie
Shaurya RajWorking On "NoSuga" In Showcase

Thanks a lot for your uplifting feedback. 😊🤌

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6d ago

User
1 replies
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7d ago
Oppsie
Shaurya RajWorking On "NoSuga" In Showcase

Yep! Will for sure let you know when it's ready mate! ☺️🚀

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7d ago

User
1 replies
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9d ago
Oppsie
Shaurya RajWorking On "NoSuga" In Showcase

Initially, I came up with names like sugar lens, sugarshot, Unsugar, finally stumbled upon NoSugar, it sounded robotic to me so I pronounced it the way a foreigner would, so made 'r' silent, finally "NoSuga" was born. Happy that you liked it. 😁🤝

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9d ago

User
Shyam ParaiForex Trader | Investor

Do u searching for investor?

1 replies
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10d ago
Oppsie
Shaurya RajWorking On "NoSuga" In Showcase

Not as of now, thanks. 😇🙌

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10d ago

User
ThatmoonemojiguyA guy with a lot of dream's 🌝

This is a super relevant idea — people want to eat healthier, but food labels are filled with confusing names. Most don’t realize that maltodextrin or dextrose are just fancy names for sugar. A scanner that instantly exposes these hidden ingredients could really hit home. The “rejector” leaderboard and D2C brand recs add a fun, social twist. Biggest challenges? Making sure the AI is accurate and easy to use. Also, the revenue model needs more detail — like how D2C brands benefit, and why users would pay. But overall, it’s a strong, timely concept with real viral potential 🌝👑

1 replies
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11d ago
Oppsie
Shaurya RajWorking On "NoSuga" In Showcase

Appreciated mate! Will for sure look into these concerns and incorporate that in my product. 😊🤝

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10d ago

User
WazeemAspiring Entrepreneur

Love the idea, hope it really makes a difference

1 replies
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12d ago
Oppsie
Shaurya RajWorking On "NoSuga" In Showcase

That's the mission, to healthify India one label at a time. 💪😇

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11d ago

User
Sony ScariaIn search of my next adventure

Hi Shaurya, It's a big and valid problem and I'm glad you're working on finding a solution for it. That being said, I'm a little confused about how the scanner works. Also, what's the role of AI? If I understand the use case correctly, the user needs to take a snap of the ingredients section and the application will tell the amount of sugar (hidden or otherwise) that the product has? I think FSSAI has already approved a proposal requiring packaged food items to display sugar, fat content in bold and larger fonts. Not sure if companies are following it. But if yes, wouldn't the scanner become obsolete? Honestly, if you find the right usecase and solution for this problem, I believe it would really help a lot of people. Good luck to you buddy👍

1 replies
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12d ago
Oppsie
Shaurya RajWorking On "NoSuga" In Showcase

I'm happy you took some time off to write this mate! Yes, the scan is done on the ingredients label. So it's like, the user snaps a picture, the platforms converts it into comprehensible character, scans it with the database and present visually(this all is done instantaneously in background). Actually, the problem the platform solves isn't a regulatory issue but a knowledge issue, just sugar has more than 200 names that are used commercially, most people can know one or two but not 200. Also, whether one preservative is bad or decent in effect is a big issue, the product claiming natural and organic isn't easily verified. That's the issue the platform solves. Things like health score, suggestions, and voucher rewards for rejecting shady products are an addition to promote habit building. 😊🙌

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11d ago

User
1 replies
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12d ago
Oppsie
Shaurya RajWorking On "NoSuga" In Showcase

Thanks a million buddy, would notify you when it's ready. 🥶🙏

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12d ago

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