So SEO is not our first priority right now, albeit we are on the first page of Google when googling Astrix and first result when googling astrix.live. Our traction drives via social media because realistically nobody is discovering events on Google, not do people seek out tickets on Google anymore particularly for live events. We've already been featured in several publications and over time that will drive up our SEO. The first focus will be on perfecting product and scaling the business, the name of the "brand" can always be changed. Because I wholeheartedly reject this new narrative of brand building, that people can just spring up and build a brand overnight and that this works. It takes years, and a culture along with a superior product. That's why in the entire world there are actually only a handful of "brands" with true brand magnetism in that people are willing to pay more for it, just because it is that brand for instance, Apple, Rolex, Tata and so on. If branding is marketing, we crossed 8 Million views on social media, and were on par with our significantly larger competitors. So I don't think this is necessarily an issue, or at least politely you are overstating it.