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Varun Bhambhani

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Medialย โ€ขย 7h

Google's partnership with the IPL, valued at โ‚น270 crore, marks a defining moment in how artificial intelligence enters cultural spaces. For years, AI has lived in digital ecosystems, powering tools and platforms quietly in the background. This collaboration moves it into the spotlight of Indian sport, where technology meets national identity and shared emotion. By associating Gemini with cricket, Google has bridged a gap between computation and connection. AI is no longer limited to developers or data scientists. It is now part of conversations that reach millions of fans. This shift matters because it reframes technology as a cultural participant. It suggests that innovation succeeds not only through capability but through relevance. The โ‚น270 crore deal is more than an investment. It is a signal that AI's next frontier will be emotional resonance, not technical dominance.

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