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The best marketing is often a product that solves a real problem exceptionally well. Focus on value creation.

B2B isn't just about selling, it's about solving complex problems for other businesses. Unlike B2C (Business-to-Consumer) where impulse and emotion often drive purchases, B2B decisions are typically rational, involve multiple stakeholders, have longe

Rise of “Indicorns”: Are Bootstrapped Startups the Future? In a world obsessed with unicorns, a new breed of startups is quietly rewriting the rules—Indicorns. These are startups that scaled profitably without relying on VC money. Founders like Kunal

Behavioral Finance examines how emotions and biases affect financial decisions, leading to irrational behavior. Unlike traditional finance, it acknowledges that people often make decisions influenced by psychology. Key points include: 1. Loss Avers

Why it makes sense: YouTube has been flooded with AI-generated voices and recycled content, making it harder for genuine creators to stand out. Prioritizing real voices and original storytelling helps preserve the platform's authenticity and reward

Marketers are pulling back, and here’s what I think is happening: You can’t buy attention anymore. When everyone’s yelling, the shout gets lost in the chaos. People are tired of ads filling their feeds and they’re tuning out. What’s the solution?

When we buy a product, we don't always focus on the product itself but often on the person, like a celebrity or cricketer, who endorses or uses it. This is true in many cases. Do you agree?

Building a Great Startup: The Core Principles Success isn’t just about an idea its about execution, adaptability, and persistence. Start by solving a real problem that people genuinely face. Validate it by talking to potential users. Launch fast wit

Stop chasing viral moments and start focusing on creating real value. Going viral may get you attention for a day, but adding value builds trust and long-lasting relationships. When you give people something useful—whether it's advice, insights, or s

💡 Building a startup? Remember, you don’t need to launch the perfect product. Start with a Minimum Marketable Product (MMP) – the smallest version that delivers real value. Here’s why: 1/ 🚀 Speed to Market: Get your product out quickly. Real-wo