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Ujjal Saha

Believe in your selfย โ€ขย 1d

Why do maximum D2C clothing brands fail in India? Is the category broken, or are founders missing the fundamentals? We see new brands every weekโ€”streetwear, oversized fits, creator-led fashion. They launch with energy, raise money, run adsโ€ฆ and shut down in 12โ€“18 months. What is the real reason?

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