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Makarand Mohite

Brand Designerย โ€ขย 4m

Have you noticed how some brands feel like timeless and every relatable? Archetypes give your brand personality, voice, and a narrative that customers instantly relate to. How to apply this in your branding: 1. Ask yourself - what emotional space do I want my brand to occupy? 2. Choose 1โ€“2 archetypes that align with your vision and target audience. 3. Infuse them in your visuals, tone of voice, and storytelling. 4. Stay consistent so your audience starts feeling your brand personality in every interaction. The magic is this: when your archetype is clear, your brand stops being just another product. It becomes a story people want to be part of.

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