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Makarand Mohite

Brand Designer • 6d

A brand is not judged by its logo alone. It is judged by how consistent it feels across every touchpoint. Think about it: if your Instagram looks playful but your website feels corporate, or your packaging uses different typography than your ads, the audience gets confused. Confusion breaks trust. Consistency does not mean being boring. It means building a clear system of typography, colors, tone of voice, and layouts that repeat across mediums. This repetition builds recognition. Recognition builds trust. And trust builds brands. Junior designers focus on single pieces. Professional designers build ecosystems where every element speaks the same language. If you found this helpful, check out this example https://www.behance.net/gallery/233003449/Airvian

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