Back
Nitin Pratap Singh
Campayn • 23d
WhatsApp Makes Money Without Ads WhatsApp is one of the most-used apps globally: • 2.7B+ monthly users • 100B+ messages sent daily • Yet, it’s free for users with no ads in the chat experience. So, how does WhatsApp generate revenue? Here’s a closer look: Revenue Breakdown (Approximate Annual Figures): • 2018: $443M • 2019: $507M • 2020: $632M • 2021: $790M • 2022: $906M • 2023: $1.28B The primary revenue driver is the WhatsApp Business API, contributing a major share of this growth. In 2023 alone, WhatsApp Business generated: $382.6M, with significant contributions from: • Asia: $155M • Europe: $90M WhatsApp’s average revenue per user (ARPU) for its business services was around $0.25 in 2023. Key Revenue Streams: 1. WhatsApp Business API: Businesses use this paid tool for large-scale messaging (e.g., order updates, customer support). Companies like Netflix and JioMart use WhatsApp to reach their customers efficiently. 2. Payment Integration: In regions like India and Brazil, WhatsApp earns fees from peer-to-peer and business payment transactions. 3. Future Innovations: WhatsApp is betting big on: • AI-driven tools: Chatbots for businesses are projected to bring an incremental revenue of $16.6B by 2025 and up to $45B by 2030. 4. In-app Shopping: Features like product catalogs and direct checkouts are being integrated for seamless commerce. The Strategy: WhatsApp’s monetization approach is unique—keeping it free for users while building a strong ecosystem for businesses. Though competitors like Telegram monetize via subscriptions, WhatsApp thrives on its win-win model of scale and simplicity. As it continues to expand business tools, its revenue trajectory is only expected to rise.
Replies (10)
More like this
Recommendations from Medial
LesGo
Dine. Delight. Repea... • 10m
WhatsApp has launched a WhatsApp Bharat Yatra! This program offers small businesses in-person training on using WhatsApp’s tools for digital growth and success. From managing customer interactions to driving sales, this initiative aims to unlock the
See More
Krish Jaiman
Passionate about tec... • 1y
Ahh...Time to complete the WhatsApp story.If you have not read my first post about WhatsApp ,then check it out first. The question was how WhatsApp generate revenue these days .Well, you might be thinking that selling data of users is the source of
See More
Kamalesh B
Building India's own... • 4m
WhatsApp Is Losing Its Charm It feels like every update these days adds another layer of clutter to WhatsApp. From shopping catalogs to channels to communities, the once simple, clean messaging app is becoming bloated with features many users never
See More
Kc Yadav films
Hey I am on Medial • 7m
1. Executive Summary The project aims to develop a next-generation social media and messaging platform with P2P (Peer-to-Peer) services, similar to Facebook, WhatsApp, and digital payment platforms. The platform will provide secure messaging, social
See More
Download the medial app to read full posts, comements and news.