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Rajan Paswan

Building for idea gu... • 23d

Why so many Indian startups struggle to scale!! here are two comments from r/startupindia post. Both point to the same thing: • Too much focus on building products • Too little focus on business fundamentals Many first time founders treat tech as the startup. But technology is only the vehicle. Without clarity on customers, markets, differentiation, pricing, and distribution, even the most impressive product won’t move. Some takeaways: 1. Talk 20% about your product, 80% about your business model. 2. Validate your idea with real users before building. 3. Differentiation isn’t features - it’s positioning, market understanding, and execution. 4. Traction doesn’t come from “better tech” but from solving a pain point and selling it effectively. This is why investors in mature ecosystems ask more about how you’ll get and keep customers than what your code looks like. For founders (myself included), it’s a reminder: you’re not building a product, you’re building a business.

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