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Harshit tiwari

Be optimistic • 1d

Over 89% of prospects delay decisions not because of price .. but because they can't picture life after buying. This is where “THE ENDOWMENT EFFECTS ” kicks in People value something more once they feel it's already theirs. Most pitches talk about features & benefits.That's logical , but it doesn't close - because logic doesn't create ownership. If your prospects can't see themselves using your solution .. They won't move forward. HESITATION GROWS. STALLING BEGINS. SOLUTION👇 Use FEATURE PACING in your pitch, instead of ❌ “ We help you get more leads.” Say ✅ “Imagine 3 months from now , your calender is full of qualified leads..and you're choosing clients instead of chasing them ” This mental picture flips the brain 🧠 into ownership mode . Once they “feel ” it's theirs - walking away feels like a loss . Next time you're on a call , don't just explain your service . 👉 Make your prospects imagine life after saying yes . that's how you turn hesitation into commitment.

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