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Mehul Fanawala

ย โ€ขย 

The Clueless Companyย โ€ขย 4m

Most people think Client and Customer mean the same thing. Spoiler: they donโ€™t. Hereโ€™s the simple difference. โ†’ A customer buys a product or service. Itโ€™s usually transactional. โ†’ A client engages in a deeper, ongoing relationship. Itโ€™s not just about buying, itโ€™s about trust, advice, and long-term value. Think of it this way: ๐Ÿ‘‰ Someone who signs up for a monthly subscription of your tool is a customer. ๐Ÿ‘‰ Someone who hires a consultant or an agency to guide them over months (or years) is a client. Yet, in business conversations, people keep using these terms interchangeably. Itโ€™s not a big deal until it is, because the way you see someone shapes how you serve them. If you treat a client like a customer, youโ€™ll only think short-term. If you treat a customer like a client, youโ€™ll over-invest where it isnโ€™t needed. Words matter. And in this case, they define the very nature of your business relationships. Curious to know from you: Do you often use these words interchangeably, or do you consciously differentiate between the two?

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