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Priyank

 • 

Money • 21d

This founder went from “low traction” to ₹1.2 cr raised in 6 weeks. She had a poor product and low revenue. What did she have? An unfair insight into her customer’s pain. She ran 18 interviews. Created a “back-of-envelope” plan. Cleaned up her story. Sent out 15 cold reachouts. 7 calls. Money committed. What worked? a. Relentless focus on a boring, painful niche b Not pretending to have “good traction” c. Showing clarity + conviction Investors are allergic to confusion not risk.

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