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Vivek Joshi
Director & CEO @ Exc... • 23d
The key to turning around a struggling company isn't desperation—it's a smart pivot. Here are three strategies to get back on track and make your company a VC darling. 1. Ruthless Prioritization & Focus Stop trying to be everything to everyone. Conduct a brutal audit to find what's actually working. Kill "zombie" projects and double down on the one or two areas with the most potential. VCs see this as a sign of strong leadership and understanding. 2. Customer-Centric Transformation You can't solve a problem you don't understand. Listen to your customers. Rebuild your product around their core needs, not your assumptions. A strategy built on validated customer demand de-risks investment and shows you can create a product people love. 3. Unbundling & Rebundling Is your product too complex? Find your "killer app" and offer it for free or low-cost to attract a massive user base. Then, offer premium features as an upsell. This is a proven playbook for viral growth and clear monetization.
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