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Jewelpik App

House of jewellery b... • 17d

Instagram SEO for Jewelry Brands: Beyond Hashtags Hashtags aren’t the only way to get discovered on Instagram anymore. Instagram SEO is all about using the right keywords and content strategies to boost visibility. Here’s what jewelry brands need to focus on: 1. Optimize Your Handle & Name Include keywords like “jewelry,” “rings,” or your niche to show up in search. 2. Add Keywords to Your Bio Use terms like “handmade silver jewelry” or “NYC-based jeweler” to attract your target audience. 3. Write Keyword-Rich Captions Describe your pieces in detail. Ex: “14k gold stacking rings perfect for everyday wear.” 4. Use Alt Text Add descriptive alt text to your images. Helps with accessibility and SEO. 5. Boost Engagement More saves, shares, and comments = more visibility. Use calls to action like “Save this for later!” 6. Create Reels & Guides Use searchable keywords in titles, voiceovers, and on-screen text. 7. Tag Products in Posts Use Instagram Shopping to appear in search results and drive traffic to your store.

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