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Greg

👤 • 2m

Came across this interesting video that nails why many startups fail: it's often because their value proposition isn't compelling enough to make customers buy. Existing solutions might be "good enough," or people have other priorities. Basically, if your product doesn't offer unique and strong enough value, it won't spark action or sustain a business. The workshop features Michael Skok, a founding partner at Underscore VC and a seasoned entrepreneur/investor who's mentored at Harvard for over 10 years. He uses frameworks to help founders articulate and validate their value proposition for compelling customer appeal. He's big on building enduring companies through community and has focused on disruptive tech like AI, Cloud, and IoT.

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